Sal Uslugil

Chief Revenue Officer Ada

Last Reviewed: September 19, 2026

Executive Summary

Sal Uslugil joined Ada as Chief Revenue Officer in January 2025, taking responsibility for revenue generation, partnerships and customer success at a company whose product had just gone through a step change. Ada sells AI customer service to large enterprises — deploying AI agents across voice, chat and email that plug into existing business systems — and by the time he arrived it had powered more than 5.5 billion interactions across 85 countries for brands including Square, YETI, Canva and monday.com. He came to it with close to thirty years in enterprise software and SaaS, spent at MicroStrategy, Clarabridge and Qualtrics, and with a track record in two things specifically: standing up new business units from nothing, and running revenue operations at a scale of hundreds of millions of dollars.

Career Highlights

• Appointed Chief Revenue Officer of Ada on 9 January 2025, with a remit covering revenue generation, partnerships and customer success.
• Brought close to thirty years of enterprise software and SaaS experience, built at MicroStrategy, Clarabridge and Qualtrics.
• Has established new business units from the ground up and led revenue operations running to hundreds of millions of dollars, supporting global markets through strategic partnerships.
• Hired at a point when Ada’s generative-AI product had seen adoption grow 6.3 times and conversation volumes rise tenfold year on year, with partnerships in place with Microsoft and AWS.

Professional Journey

Uslugil spent most of his career inside the enterprise analytics and customer-experience software cluster — MicroStrategy in business intelligence, then Clarabridge in customer-experience analytics, then Qualtrics, which acquired Clarabridge. Ada’s announcement of his hire describes him as a pivotal figure in the success of all three but does not name the roles he held at any of them. What it does specify is the shape of the experience: nearly thirty years building and scaling SaaS businesses, a record of establishing new business units from the ground up, and revenue operations run at a scale of hundreds of millions of dollars, supported through partnerships and operational execution across global markets.

He joined Ada at the start of 2025. The timing was deliberate on the company’s side: Ada’s generative-AI product had just had an outsized year, with adoption up 6.3 times and conversation volumes up tenfold, and the company had signed strategic partnerships with Microsoft and AWS. Mike Murchison, Ada’s chief executive, framed the appointment as doubling down on helping companies adopt what Ada calls AI Customer Experience strategies. Uslugil’s own stated reason for joining was the company’s ability to anticipate enterprise needs rather than simply meet them.

His remit at Ada is broader than a sales function: revenue generation, partnerships and customer success together, which fits a business whose value proposition depends on customers actually reaching AI maturity rather than merely buying a platform. Ada’s published customer outcomes at the time of his hire included monday.com cutting response times by 42 percent, Epos Now saving 60,000 human labour hours a month with a 15 percent lift in customer satisfaction within three months, and Brigit posting a similar satisfaction gain.

Readers should note that this profile’s account of his role rests on the January 2025 appointment announcement. Ada does not publish an executive team page reachable from outside, and no later source confirming his continued tenure could be retrieved; see the internal verification notes.

Education

No education record for Sal Uslugil was found in any source reviewed. Ada’s appointment announcement gives none, and the company publishes no accessible executive biographies.