Michael Vedda

Chief Revenue Officer Park Place Technologies

Last Reviewed: September 19, 2026

Executive Summary

Michael Vedda is Chief Revenue Officer of Park Place Technologies, the Cleveland-headquartered company that maintains, monitors and supports data centre and network infrastructure for more than 25,000 organisations worldwide. Park Place occupies a specific and profitable niche: it services storage, server and network hardware after the original manufacturer’s warranty has lapsed or been priced out of reach, and it has built monitoring and management products — ParkView and Entuity — on top of that service relationship. Vedda was the company’s first Chief Revenue Officer, a role created for him in May 2020 to bring global revenue across every business unit under a single owner. He arrived from the other side of that equation, having spent more than fifteen years at Dell and Dell EMC — the manufacturer whose maintenance contracts Park Place competes against — most recently running Americas sales for Dell EMC’s Data Protection Solutions business. He remains in post more than six years later.

Career Highlights

• Appointed Park Place Technologies’ first Chief Revenue Officer in May 2020, a newly created position with responsibility for driving revenue globally across all strategic business units, including ParkView and Entuity.
• Given ownership of organic sales, sales through acquisitions, and the global sales team, including its recruitment, retention, training and development.
• Still listed as Chief Revenue Officer on the company’s own leadership page in September 2026, a tenure of more than six years in a role that did not exist before him.
• Came from Dell EMC as Vice President of Sales for the Americas, Data Protection Solutions, capping more than fifteen years at Dell across sales strategy, sales operations, demand and revenue generation and profitability.
• Spent close to a decade at Parametric Technology Corporation in sales leadership roles across Asia and Europe, giving him operating experience in both regions before taking a global remit.
• Reported, in a Park Place internal leadership interview, a year of 9% year-on-year growth with record new bookings, managed services bookings more than doubled, and network business opportunities growing more than 40% year on year — company figures, self-reported.
• Framed his agenda around three things: stability, meaning customer satisfaction and employee retention together; a transformation towards portfolio selling rather than point products; and building sales infrastructure in emerging markets such as Germany, Japan and Mexico.

Professional Journey

Vedda took a Bachelor of Science from Miami University in 1991 and built a career almost entirely in enterprise technology sales leadership. Secondary listings place an early period at American Greetings, the Cleveland greetings card company, though no title or dates are published for it.

He spent close to a decade at Parametric Technology Corporation, the product lifecycle management software company now known as PTC, in a series of sales leadership roles across Asia and Europe. That is an unusual early-career shape for an American sales executive — running regions abroad rather than territories at home — and it is the foundation for the global scope he later took on.

The longest and most defining chapter was at Dell, and subsequently Dell EMC after the 2016 merger, where he spent more than fifteen years. His roles there covered sales strategy, sales operations, demand and revenue generation, and profitability, and he ended as Vice President of Sales for the Americas in the Data Protection Solutions business — backup, recovery and data protection hardware and software, one of the most contested parts of the storage market.

In May 2020, at the start of a pandemic that made data centre uptime suddenly existential for many organisations, Park Place Technologies created a Chief Revenue Officer role and hired him into it, announcing him alongside a new chief financial officer. The logic of the hire is clear enough: Park Place sells maintenance and monitoring into infrastructure estates dominated by the vendors Vedda had spent his career selling for, and he knew both the buyers and the incumbent contracts. He said at the time that the chance to work with the leadership team while driving strategic planning made Park Place a perfect fit.

In the years since he has described the work as a transformation towards portfolio selling — selling the full range of maintenance, monitoring and managed services rather than individual contracts — alongside building out sales infrastructure in Germany, Japan and Mexico. The internal figures he has cited include a year of 9% growth with record new bookings, a more than doubling of managed services bookings, and network business opportunities up over 40%. He continues to hold the role.

Education

Miami University

Bachelor of Science, awarded 1991

No field of study is stated in any available source.