Gaurav Saran

Founder & CEO ReverseLogix

Last Reviewed: September 18, 2026

Executive Summary

Gaurav Saran is the founder and Chief Executive Officer of ReverseLogix, a SaaS platform for reverse logistics — the handling of products after a customer sends them back. It is an area supply chain software had largely neglected, on the implicit assumption that returns are an exception rather than a system. They are not: returns run at a substantial percentage of online sales, each one carries costs in shipping, inspection, grading, repair, restocking, and disposition, and most companies manage the process across disconnected systems with little visibility into what a returned item is actually worth. Saran came to the problem after more than six years at Microsoft running enterprise sales into Fortune 500 accounts, and built a platform now used by DHL Supply Chain, FedEx, Samsonite, and Cole Haan.

Career Highlights

• Founder and CEO of ReverseLogix, building end-to-end returns management for both B2B and B2C companies.
• Customers include DHL Supply Chain, FedEx, Samsonite, Amer Sports, Cole Haan, Electrolux, and Foxconn.
• Spent over six years at Microsoft leading enterprise sales for Fortune 500 accounts including Adobe, Symantec, Wells Fargo, and Chevron.
• Worked at Zoho and other Silicon Valley startups.
• A frequently cited commentator on returns and reverse logistics for FreightWaves, Entrepreneur, TechCrunch, DC Velocity, and Business Insider.
• Holds a BS and an MBA from California State University, Hayward, now CSU East Bay.

Professional Journey

Saran studied e-commerce marketing and telecommunications at California State University, Hayward, later returning for an MBA in global strategic management at the same institution, now known as CSU East Bay. He built his early career in enterprise technology sales, working at Zoho and other Silicon Valley startups before spending more than six years at Microsoft, where he led enterprise sales for Fortune 500 accounts including Adobe, Symantec, Wells Fargo, and Chevron and managed executive-level relationships. That experience gave him sustained exposure to how very large organizations buy software and where their operational pain actually sits.

He founded ReverseLogix after looking hard at supply chain software, a mature and well-served category, and identifying the one segment that had been largely passed over. Forward logistics — getting a product from manufacturer to customer — had decades of investment behind it. Reverse logistics had almost none, despite returns representing a large and growing cost. A returned item arrives with no purchase order, in unknown condition, often outside any normal receiving process, and the decisions that follow (restock, refurbish, liquidate, recycle, scrap) determine how much of its value is recovered. Most companies were making those decisions with poor information, in systems never designed for the purpose.

ReverseLogix was built to manage that process from end to end, covering returns initiation, receiving, inspection and grading, repair and refurbishment, disposition, and the analytics needed to understand why items are coming back at all. Saran has said that when he founded the company no existing platform could handle returns start to finish for both B2B and B2C operations, which is the gap the product was designed to fill.

The customer base reflects the two constituencies the problem affects most: third-party logistics providers handling returns at scale, including DHL Supply Chain and FedEx, and consumer brands and manufacturers with high return rates, including Samsonite, Amer Sports, Cole Haan, Electrolux, and Foxconn. Saran has also become one of the more visible commentators in the category, cited regularly by FreightWaves, Entrepreneur, TechCrunch, DC Velocity, Supply and Demand Chain Executive, and Business Insider.

Education

California State University, Hayward (now California State University, East Bay)

MBA, Global Strategic Management

California State University, Hayward (now California State University, East Bay)

BS, E-commerce Marketing and Telecommunications