Erik Kiser

Founder & CEO Orderful

Last Reviewed: September 24, 2026

Executive Summary

Erik Kiser is the founder and chief executive of Orderful, a San Francisco company rebuilding EDI (electronic data interchange), the decades-old set of standards that retailers, manufacturers, distributors and logistics firms use to exchange purchase orders, shipping notices and invoices. He came to the problem as a practitioner. Before Orderful he built custom EDI integrations for vendors and then managed EDI connections as a consultant, and he started the company with his own money to replace one-off, brittle connections with a shared cloud network and an API. Orderful has since been backed by Andreessen Horowitz, GLP Capital and, in June 2026, a $35 million Series C led by Koch Disruptive Technologies that brought total funding to $85 million.

Career Highlights

• Founder and CEO of Orderful, a cloud EDI platform headquartered in San Francisco; the company’s own timeline dates its founding to 2017.
• Raised a Series A led by Andreessen Horowitz, whose general partner David Ulevitch joined Orderful’s board.
• Announced a $35 million Series C on 23 June 2026, led by Koch Disruptive Technologies with NewRoad Capital Partners participating, taking total funding to $85 million.
• Named as executive officer, director and promoter of Orderful Inc. in the company’s February 2025 SEC Form D.
• Orderful reports more than 6 billion EDI transactions processed over nine years and more than 50,000 unique trading partner requirements on its network.

Professional Journey

Kiser’s route into company-building ran through the plumbing of supply chains. According to Andreessen Horowitz’s announcement of its investment, he started his career building custom EDI integrations for vendors and later became a consultant managing EDI connections. The work exposed him to the core weakness of the standard as it is actually used: each trading relationship between two companies tends to need its own mapping and testing, so connections multiply in number and complexity and break often, and onboarding a new partner can take weeks.

He invested his own money to start Orderful as a software-as-a-service platform for trading EDI data. The company’s timeline places its birth in San Francisco in 2017 and records a release in 2018 that it describes as the first API for EDI, alongside the launch of its SaaS platform. The underlying idea is a network: once one company’s requirements are mapped on Orderful, every other company on the network can reuse that work rather than rebuilding it.

Andreessen Horowitz led Orderful’s Series A, with David Ulevitch joining the board; Orderful’s timeline records it as a $10 million round. A $20 million Series B from GLP Capital followed, which the company lists under 2022. Over the same period Orderful completed support for all North American X12 transaction requirements and, in 2024, added support for EDIFACT, the standard used in much of international trade.

In December 2025 Orderful launched Mosaic, which it describes as an AI-native EDI platform, and on 23 June 2026 it announced a $35 million Series C led by Koch Disruptive Technologies, with NewRoad Capital Partners participating. The company said the round brought its total funding to $85 million and would fund visibility into trading data and the ability to act on it in real time. Announcing the round, Kiser argued that EDI had stayed broken for more than 40 years because nobody had been willing to rebuild it from the ground up.

He leads a team that includes chief technology officer Piers MacDonald, chief financial officer Sam Gorman and chief revenue officer Mike Head.

Education

No education record was found in Orderful’s materials, its investor announcements or its SEC filings.