Austen Asadorian

Chief Revenue Officer Videa

Last Reviewed: September 19, 2026

Executive Summary

Austen Asadorian is Chief Revenue Officer of Videa, the Boston-headquartered dental artificial intelligence company that until recently traded under the name VideaHealth. Appointed in November 2025, he leads all of the company’s revenue functions — sales, partnerships and customer success — at a business whose FDA-cleared software analyses more than 500 million dental X-rays a year for over 50,000 clinicians and works with a majority of the largest dental service organisations in the United States. His career is an unusual fit for the role: he came up through hospitality and restaurant operations before moving into the software that serves those industries, running sales at the guest-experience platform SevenRooms and then holding the chief revenue officer seat at the franchise management software company FranConnect. The common thread across all of it is selling technology into large, multi-location operators — which is precisely the shape of the dental service organisation market Videa sells into.

Career Highlights

• Appointed Chief Revenue Officer of Videa on 18 November 2025, leading sales, partnerships and customer success as the company entered what it called its next phase of expansion (Videa news release).
• Confirmed in post on Videa’s own team page as of this review.
• Chief Revenue Officer of FranConnect from September 2023, appointed on the strength of what FranConnect described as more than fifteen years across hospitality, restaurant and retail technology (FranConnect press release, 27 September 2023).
• Senior Vice President of Sales at SevenRooms, responsible for North American sales, global key accounts and partnerships (FranConnect press release).
• Earlier leadership positions at Peloton and at Hillstone Restaurant Group (FranConnect press release).
• Joined Videa during a year in which the company was ranked No. 75 on the 2026 Inc. 5000 list of fastest-growing private companies and named to TIME’s World’s Top HealthTech Companies 2026 (Videa newsroom).

Professional Journey

Asadorian began in restaurants, at Hillstone Restaurant Group, and the hospitality grounding has shaped everything since. He moved into leadership at Peloton and then into hospitality technology at SevenRooms, the reservation and guest experience platform, where he rose to Senior Vice President of Sales with responsibility for North American sales, global key accounts and partnerships. No source found gives his titles or dates at Peloton or Hillstone, so neither is asserted here.

In September 2023 FranConnect appointed him Chief Revenue Officer. FranConnect sells management software to franchise brands — again, an industry of large multi-unit operators — and the company framed the hire around his record of building go-to-market systems for exactly that kind of customer. He held the role for roughly two years.

Videa announced him as Chief Revenue Officer on 18 November 2025. Chief executive Florian Hillen framed the appointment around scaling discipline: “Austen’s experience scaling high-growth organizations and building disciplined commercial frameworks will be invaluable as Videa advances its next phase.” Asadorian’s own framing of the opportunity was blunter and worth recording in his words. “AI is already part of our daily lives — at home, at work, and across nearly every industry, but it still hasn’t meaningfully reached the dental chair. That’s the gap we’re closing.” He has also described the commercial thesis: that with practices facing margin pressure, rising costs and staffing shortages, “the opportunity to scale already exists inside every practice. The patients are there, and the care is there, but it’s not consistently identified, communicated, or completed.”

The company he joined has since been ranked No. 75 on the 2026 Inc. 5000 and named to TIME’s list of the world’s top HealthTech companies for 2026, and has rebranded from VideaHealth to Videa.

Education

Siena College

No degree or field of study could be established from any source. Siena College Athletics’ own men’s soccer roster records him as a student-athlete there, listed as a sophomore on the 2005 roster, with business management given as his stated career interest. A prior version of this profile asserted a B.A. in Business Administration and Management; that claim could not be corroborated and has been removed rather than repeated.