Tom Addis

Chief Revenue Officer Sprinklr

Last Reviewed: September 19, 2026

Executive Summary

Tom Addis — Thomas Addis in Sprinklr’s own material — is Chief Revenue Officer of Sprinklr, the unified customer experience management platform that large enterprises use to run marketing, customer service and social engagement from a single system. He took the role with effect from July 1, 2026, reporting to president and chief executive Rory Read, and his appointment was significant enough that Sprinklr filed the announcement with the SEC as an exhibit to a Form 8-K. He is a career revenue leader with an unusually complete arc: he joined Salesforce before it went public and watched it grow from $51 million in revenue to more than $2 billion, then held chief revenue roles at Box and Bazaarvoice and a chief executive role at Kinetica in between.

Career Highlights

• Appointed Chief Revenue Officer of Sprinklr effective July 1, 2026, reporting directly to president and CEO Rory Read, with a remit covering go-to-market alignment and execution.
• The appointment was filed with the SEC as Exhibit 99.1 to a Sprinklr Form 8-K, rather than announced only through the newsroom — a mark of the weight the company placed on it.
• At Bazaarvoice, as President and Chief Revenue Officer, ran a large global organisation and helped nearly double company revenue by shifting to a scalable, AI-driven commercial model.
• As Chief Executive Officer of Kinetica, took responsibility for the whole business rather than revenue alone, aligning product and go-to-market strategy around sustainable, profitable growth.
• As Global Chief Revenue Officer of Box, helped scale revenue and build the commercial foundation of the company’s intelligent content management business.
• Joined Salesforce before its initial public offering and was part of the organisation through its growth from $51 million to more than $2 billion in revenue.
• Recruited by Rory Read specifically for an AI-forward approach to growth and a record of building high-performing global teams, according to Read’s statement on the appointment.

Professional Journey

Addis’s career began in the company that effectively invented the modern SaaS go-to-market motion. He joined Salesforce before its IPO and stayed through the period in which it grew from $51 million in revenue to more than $2 billion — the formative experience for a generation of enterprise software sales leaders, and the source of the playbook most of them have carried since.

He moved from there into chief revenue roles at companies at a similar inflection point. At Box he served as Global Chief Revenue Officer, helping scale revenue and establish the commercial foundation of what became an intelligent content management business rather than a file-sharing tool — a repositioning that had to be sold as much as built. He then stepped outside the revenue function altogether to become Chief Executive Officer of Kinetica, the accelerated analytics database company, where the task was aligning product with go-to-market and steering toward profitable rather than merely fast growth. A CRO taking a CEO seat and then returning to a revenue role is unusual, and it gives him an operating perspective that a pure sales career does not.

His most recent role before Sprinklr was President and Chief Revenue Officer of Bazaarvoice, the user-generated content and ratings platform for retailers and brands. There he led a large global organisation and, on Sprinklr’s account, helped nearly double company revenue through a scalable commercial model built around AI — the specific credential that made him attractive to Sprinklr.

Sprinklr announced his appointment on July 1, 2026, effective immediately, and filed the release with the SEC. The company had been working through its own strategic reset under Rory Read, who had joined as president and chief executive, and the CRO hire was part of that rebuild. Read framed the appointment around customer engagement, an AI-forward approach and team building. Addis, for his part, pointed to Sprinklr’s position in delivering enterprise customer experience at scale.

Education

University of California, Los Angeles

Bachelor of Arts. The field of study is not stated in any source.