Eric Fearday

Chief Revenue Officer · Klaviyo

Marketing Automation / B2C CRM

Chief Revenue Officer of Klaviyo, the Boston B2C CRM company, appointed in February 2026 to lead its global sales and partnerships organisation. He joined from Workday, where he was Senior Vice President of Global Sales running specialised, digital and AI-enabled sales teams, and has held senior leadership roles at MX, DataStax, SAP and Oracle. His brief at Klaviyo is AI-driven impact, expansion into mid-market and enterprise accounts, and international growth.

Last reviewed: Sep 19, 2026

Eric Fearday

Chief Revenue Officer Klaviyo

Last Reviewed: September 19, 2026

Executive Summary

Eric Fearday became Chief Revenue Officer of Klaviyo in February 2026, taking charge of the global sales and partnerships organisation at a company trying to do something specific and difficult: carry a product that won its first 200,000 customers among small e-commerce merchants up into the mid-market and the enterprise without losing what made it work lower down. He arrived from Workday, where he was Senior Vice President of Global Sales, and before that had held senior leadership roles at MX, DataStax, SAP and Oracle — a career spent almost entirely inside large, multi-product software companies selling at global scale, which is precisely the transition Klaviyo is attempting.

Career Highlights

  • Chief Revenue Officer of Klaviyo since February 2026, leading global sales and partnerships; named on the company’s own executive roster.
  • Given a three-part brief on appointment: advancing AI-driven impact for customers, expanding upmarket into mid-market and enterprise accounts, and accelerating international growth.
  • Senior Vice President of Global Sales at Workday, where he led specialised, digital and AI-enabled sales teams and supported complex multi-product growth.
  • Held senior leadership roles at MX, DataStax, SAP and Oracle.

Professional Journey

Fearday’s career has been built in the engine rooms of large enterprise software vendors. Klaviyo names four employers before his most recent one — Oracle, SAP, DataStax and MX — without giving titles or dates, so what can be said with confidence is the shape rather than the sequence: database infrastructure, enterprise applications and financial data, sold into large organisations.

Most recently he was Senior Vice President of Global Sales at Workday. The description Klaviyo gives of that role is unusually specific about the kind of selling involved: specialised, digital and AI-enabled sales teams, supporting complex, multi-product growth. Those are the three hardest structural problems in enterprise go-to-market — how to staff specialists against a widening product line, how to make low-touch digital motions coexist with field sales, and how to sell a second and third product into an account that bought the first.

Klaviyo announced his appointment on 9 February 2026, with a start date of 12 February. The company had reached that point from an unusual starting position. Founded in Boston in 2012 by Andrew Bialecki and Ed Hallen as a customer database, it added email marketing in 2013, attribution in 2018, SMS in 2021, reviews and a CDP in 2023, and in 2025 pulled the whole thing together as a B2C CRM spanning data, marketing, service and analytics. It now reports more than 205,000 paying customers across over 100 countries, more than 2,000 employees and over two billion daily events processed. The company is led by co-CEOs — co-founder Andrew Bialecki and Chano Fernandez, formerly co-CEO of Workday.

Fernandez, announcing the hire, put it in terms of a company outgrowing its original motion: Klaviyo is serving larger and more complex customers, expanding internationally, and scaling the way it goes to market, and Fearday’s experience building teams at global scale was the reason for the appointment. Fearday’s own stated remit has three parts — helping customers use AI to make better decisions rather than merely automate tasks, supporting mid-market and enterprise organisations with solutions that scale with complexity, and building on the company’s international footprint.

His stated reason for joining is worth recording because it is a specific claim rather than a platitude: what drew him, he said, was that the team “isn’t chasing AI for AI’s sake”, and is focused on applying it where it creates real value.

Education

No education record was established for this profile. Klaviyo’s announcement of his appointment names no institution, its leadership page carries no biographies, and no primary or first-party source for a degree could be located. Nothing is asserted.