Eyal Goldstein

President and Chief Revenue Officer Asure Software

Last Reviewed: September 25, 2026

Executive Summary

Eyal Goldstein is President and Chief Revenue Officer of Asure Software, the Nasdaq-listed Austin company that sells payroll, tax and human capital management software to small and mid-sized businesses. He joined Asure in December 2016 to run revenue, and in August 2020 the board also made him President, a role he holds alongside the revenue job. He is one of three named executive officers, with the Chairman and CEO and the CFO. His career has been in selling software to employers and content owners: before Asure he led revenue at FilmTrack, DAZ Systems, Oracle and Ceridian, the last of which is itself a payroll and HR company.

Career Highlights

• President and Chief Revenue Officer of Asure Software (Nasdaq: ASUR), which reported total revenue of $140.5 million for 2025, up from $119.8 million in 2024.
• Appointed Chief Revenue Officer of Asure in December 2016; the board added the title of President in August 2020.
• Chief Revenue Officer of FilmTrack, a global rights management platform backed by Insight Venture Partners, from March 2013 to December 2016.
• Executive Vice President of DAZ Systems for three years.
• Regional Vice President at Oracle and Vice President at Ceridian earlier in his career.
• Bachelor’s degree in English from the University of Nevada, Las Vegas.

Professional Journey

Goldstein studied English at the University of Nevada, Las Vegas. His early career was in enterprise software sales at two companies that bracket the market Asure now serves: Ceridian, where he was a Vice President, sells payroll and HR systems to employers, and Oracle, where he was a Regional Vice President, sells the large enterprise applications that sit above them.

He then spent three years as Executive Vice President of DAZ Systems, a software company, before becoming Chief Revenue Officer of FilmTrack in March 2013. FilmTrack, backed by Insight Venture Partners, builds a rights management platform for media and entertainment companies to track licences and royalties. He stayed until December 2016.

That month Asure Software announced him as its new Chief Revenue Officer. Asure, incorporated in 1985 and headquartered in Austin, sells cloud HCM software to small and mid-sized businesses: payroll and tax, HR compliance, time and attendance, recruiting, benefits administration and related tools. It reaches more than 100,000 clients, about a third directly and the rest through Reseller Partners that sell its products under their own names.

In August 2020 the board also appointed him President, and he has held both titles since. The company’s own filings list him as President and Chief Revenue Officer in the executive-officer table and as Chief Revenue Officer in the compensation tables and on his insider-trading reports. Revenue rose to $140.5 million in 2025 from $119.8 million a year earlier. He is also a shareholder: the 2026 proxy reports beneficial ownership of about 1.6% of the company’s stock.

Education

University of Nevada, Las Vegas

Bachelor’s degree, English