Kip Amedeo

Executive Vice President & Chief Revenue Officer Strategy (formerly MicroStrategy)

Last Reviewed: September 19, 2026

Executive Summary

Kip Amedeo is Executive Vice President and Chief Revenue Officer of Strategy Inc, the Nasdaq-listed company that spent three decades as MicroStrategy selling enterprise business-intelligence software and has since become best known as the largest corporate holder of bitcoin. The rename to Strategy is not cosmetic: the company’s own SEC filer record now classifies it under Finance Services rather than software, and it carries four preferred-stock tickers alongside its common stock. Amedeo runs the part of the business that still sells software — global go-to-market operations spanning sales, pre-sales and customer success — which is a distinctive assignment, because the analytics platform has to hold its own commercially inside a company whose balance sheet story dominates every conversation about it. He arrived from Loftware, where he was Chief Revenue Officer, after more than 25 years of sales leadership at Oracle, Honeywell, SAP, Siemens, Diebold Nixdorf and Quorum Software.

Career Highlights

• Holds the title Executive Vice President & Chief Revenue Officer at Strategy, leading global go-to-market operations across sales, pre-sales and customer success.
• Runs the commercial organisation for a company whose registrant name changed from MicroStrategy Inc to Strategy Inc and which now trades five separate Nasdaq-listed securities.
• Was Chief Revenue Officer of Loftware, the labelling and artwork-management software company, where he drove double-digit revenue growth and transformed go-to-market operations.
• Served as Senior Vice President responsible for global sales of Oracle’s Energy vertical.
• Led global sales for Honeywell’s Building Technologies business as a Senior Vice President, reorganising the function around verticals and enterprise customers.
• Held senior sales leadership at Quorum Software (SVP of Sales) and Diebold Nixdorf (VP of Global Software Sales), with earlier sales-operations and business-development roles at SAP and Siemens.
• Combines a hard-science undergraduate background in chemistry and mathematics with an M.B.A. in technology commercialisation — a deliberately commercial-technical pairing.

Professional Journey

Amedeo’s career has tracked the enterprise software that industrial companies buy, which is a different world from consumer-facing SaaS: long cycles, vertical specialisation, and buyers who are engineers. He began with a chemistry and mathematics degree from Texas A&M and an M.B.A. in technology commercialisation from The University of Texas at Austin, and moved into sales and business development at Siemens and SAP.

From there he took progressively larger sales organisations. At Diebold Nixdorf he was Vice President of Global Software Sales; at Quorum Software, which serves the oil and gas industry, he was Senior Vice President of Sales. At Honeywell he ran global sales for the Building Technologies business as a Senior Vice President, and at Oracle he was Senior Vice President with responsibility for global sales into the Energy vertical. The pattern across those roles is vertical depth — energy, industrial, building systems — rather than horizontal software selling.

He then became Chief Revenue Officer of Loftware, the enterprise labelling and artwork-management company, where he is credited with driving double-digit revenue growth and transforming go-to-market operations.

Strategy recruited him as Executive Vice President and Chief Revenue Officer, giving him global go-to-market operations across sales, pre-sales and customer success. The company he joined is an unusual one to sell for. Its analytics platform is a mature enterprise product with a long-established install base, while the corporate entity around it has been reconstituted around a bitcoin treasury strategy to the point that the SEC classifies it as a finance-services business. Amedeo is not a Section 16 officer of the company and does not appear in its filings, so his position is documented by Strategy’s own investor-relations pages rather than by disclosure.

Education

Texas A&M University

B.S., Chemistry and Mathematics

The University of Texas at Austin

M.B.A., Technology Commercialization