Sabi Tolou

Co-founder Sendcloud

Last Reviewed: September 28, 2026

Executive Summary

Sabi Tolou is a co-founder of Sendcloud, the Eindhoven company whose platform lets online shops connect to carriers, print labels, track parcels and handle returns. He and his friends Rob van den Heuvel and Bas Smeulders built the first version in 2012 for their own online store selling phone accessories, and turned it into a business when other merchants wanted the same thing. As Chief Commercial Officer he led Sendcloud’s sales efforts through its growth into one of Europe’s larger shipping platforms, and since September 2024 he has concentrated on the company’s key logistics partnerships.

Career Highlights

• Co-founded Sendcloud in Eindhoven in 2012 with Rob van den Heuvel and Bas Smeulders.
• Led Sendcloud’s sales efforts as Chief Commercial Officer.
• From September 2024, when Sendcloud appointed Amelia Scott as Chief Revenue Officer, focused on expanding the company’s key logistics partnerships.
• Serves as a company spokesperson on delivery trends, including Sendcloud’s late-2024 consumer research on out-of-home delivery to parcel lockers and pickup points.
• Spoke at the SaaSiest conference on what it takes to scale a SaaS business past $100M (published November 2024).

Professional Journey

In 2012 Tolou, Van den Heuvel and Smeulders were running an online store that sold phone accessories. Shipping was the painful part, so they built their own tool to handle it. Other e-commerce merchants had the same problem, and the tool became Sendcloud. Silicon Canals, interviewing the founders in 2023, noted that they were in their early twenties when they started.

Sendcloud grew into a multi-carrier shipping platform, with integrations covering more than 100 carriers and thousands of shipping methods for online shops in Europe. Between 2020 and 2022 it raised about EUR150 million, including a Series C led by SoftBank Vision Fund. Its own site now describes a team of more than 400 and more than 30,000 customers.

Tolou held the commercial side of the business as Chief Commercial Officer and was responsible for sales. In September 2024 Sendcloud brought in Amelia Scott as Chief Revenue Officer. Tolou, described in the announcement as having been “closely involved in leading our sales efforts”, said her global sales operations experience would help Sendcloud keep scaling, and the company said he would now focus on expanding key logistics partnerships.

He also speaks for the company in public. In late 2024 he fronted Sendcloud’s consumer research showing growing demand for delivery to parcel lockers and pickup points, arguing that out-of-home delivery lowers costs for retailers while meeting shoppers’ wish for flexibility. In a SaaSiest talk published in November 2024 he described how a company has to adapt its people, culture and planning at each stage from start-up to enterprise, observing that “in the beginning, it’s less about experience and more about the drive to get things started.”

Education

No education record was found in the sources consulted.