Mark Wilkinson

Chief Revenue Officer Profitero

Last Reviewed: September 28, 2026

Executive Summary

Mark Wilkinson is Chief Revenue Officer of Profitero+, the eCommerce analytics company whose digital shelf and sales and share products are used by consumer brands to track how their products perform on retailer websites. He joined Profitero in 2015 from the market research firm IRI, long before Profitero became part of Publicis Groupe in 2022, and he now sits on a leadership team headed by President Ethan Goodman.

Career Highlights

• Chief Revenue Officer of Profitero+, as listed on the company’s own leadership page.
• Joined Profitero in 2015 from IRI, announced in a September 2015 post on the company blog titled “Why I’m Joining Profitero by Mark Wilkinson, formerly of IRI”.
• Wrote Profitero’s October 2021 analysis of UK online out-of-stock rates during that autumn’s panic buying and supply shortages.
• Wrote on the eCommerce opportunity in Japan in March 2017, the same month Profitero announced its expansion there.

Professional Journey

Wilkinson came to Profitero from IRI, the retail and consumer-goods market research business. The company announced his arrival in a first-person post on its blog in September 2015, headlined “Why I’m Joining Profitero by Mark Wilkinson, formerly of IRI”. His role and time at IRI are not documented in any first-party source read for this profile.

Profitero sells data to consumer brands about how their products appear and sell online: pricing, availability, search placement and content quality on retailer sites, together with estimates of sales and market share. Wilkinson has written about that data for the company. A March 2017 post looked at the eCommerce opportunity in Japan, published as Profitero announced its expansion there. His October 2021 analysis examined more than 36,000 products and found that UK online retailers faced the same stock shortages as physical shops during that autumn’s shortage of lorry drivers and wider supply-chain disruption.

In 2022 Profitero joined Publicis Groupe. It now trades as Profitero+ and says it has helped more than 9,000 brands. Its leadership page names Wilkinson as Chief Revenue Officer. He works alongside President Ethan Goodman, who also holds digital commerce roles elsewhere in Publicis. When he took the CRO title has not been established.

Education

No first-party or dated editorial source for his education was found.