Anthony Gaskell

Chief Revenue Officer Reputation

Last Reviewed: September 27, 2026

Executive Summary

Anthony Gaskell is Chief Revenue Officer of Reputation, the online reputation and customer experience management company. He has been with Reputation since 2015, when he joined as a founding member of its international organisation, and he built its European business as Managing Director, EMEA before being listed among the company’s executive team as its chief revenue officer. His route into software was unusual: before Reputation he spent more than 15 years leading business segments in financial services, at organisations including Arthur J. Gallagher & Co. and Zurich.

Career Highlights

• Listed as Chief Revenue Officer in Reputation’s executive leadership team.
• Joined Reputation in 2015 as a founding member of its international organisation.
• Led Reputation’s European business as Managing Director, EMEA, which the company credits with high growth across the region.
• Built key partnerships with major European organisations, from automotive to hospitality, in more than 25 countries, including Hyundai, Inchcape, Kia, Mitchells & Butlers and British American Tobacco.
• Spent more than 15 years leading business segments within large financial services organisations, including Arthur J. Gallagher & Co. and Zurich.
• Holds a BA (Hons.) in Music and Technology from the University of Liverpool.

Professional Journey

Gaskell studied Music and Technology at the University of Liverpool, graduating with a BA (Hons.). His early career was in financial services, where he spent more than 15 years leading business segments within some of the world’s largest organisations in the sector, including Arthur J. Gallagher & Co. and Zurich.

He joined Reputation in 2015. The company had been founded in 2006 by Michael Fertik as ReputationDefender, a consumer service, and had renamed itself Reputation.com in 2011 as it turned to enterprise customers; it later sold the consumer ReputationDefender business altogether. Gaskell was a founding member of the international organisation it was then building outside the US, and he went on to lead its European business as Managing Director, EMEA. The company credits him with the high growth of the business across the region and with partnerships and ongoing relationships with major European organisations in more than 25 countries, spanning automotive and hospitality, among them Hyundai, Inchcape, Kia, Mitchells & Butlers and British American Tobacco.

Reputation’s leadership page now lists him as Chief Revenue Officer, in an executive team led by chief executive Joe Burton, who took over in October 2023. The company has not published when the change took effect, and its description of his responsibilities has not yet been updated from his European remit.

Education

University of Liverpool

BA (Hons.), Music and Technology