Lisa Martin

Chief Revenue Officer Conga

Last Reviewed: September 19, 2026

Executive Summary

Lisa Martin is Chief Revenue Officer of Conga, where she is responsible for global revenue strategy and for driving growth through the company’s sales and customer success organisations. Conga sells contract lifecycle management and document automation software — the machinery that turns a quote into a signed, enforceable agreement — and it hired her in November 2025 as part of a broader rebuild of its executive team under chief executive Dave Osborne, who had himself arrived seven months earlier. Her background is in communications and contact-centre technology rather than in legal or document software: she was Chief Revenue Officer of 8x8, and before that ran go-to-market for Twilio’s Flex contact-centre platform in North America, with earlier years as a sales executive at Genesys. She is unusually willing to say in public that the conventional way of building a sales organisation no longer works, and that the chief revenue officer’s job has widened from quota management into retention and strategy.

Career Highlights

• Appointed Chief Revenue Officer of Conga in November 2025, taking responsibility for worldwide sales and customer success; Conga’s own leadership page still lists her in the role in September 2026.
• Served as Chief Revenue Officer of 8x8, Inc., the unified communications and contact-centre company, where she drove revenue growth, owned sales strategy and managed a global team.
• Led Twilio’s Flex go-to-market organisation across North America, selling a programmable contact-centre platform into enterprise buyers.
• Spent roughly six years as a sales executive at Genesys, one of the established contact-centre software vendors.
• Reached senior revenue leadership from a technical starting point, having begun as a sales engineer before moving into quota-carrying sales and then into leadership.
• States publicly that the old sales productivity model is finished — “One of the challenges that every CRO is facing right now is the productivity model that we used to run and build organizations by is dead.”

Professional Journey

Martin’s route into revenue leadership began on the technical side. Her own employer’s account of her career describes a move from sales engineer to sales representative and then into sales management — a sequence that tends to produce leaders who are comfortable in a product conversation and who sell on fit rather than on relationship alone. The industry she settled in was contact centres and business communications, and she has stayed within it for more than fifteen years.

She spent roughly six years at Genesys as a sales executive, then moved to Twilio, where she was Vice President for Flex North America Go-to-Market. Flex was Twilio’s attempt to sell a programmable contact centre — a product assembled from developer primitives rather than bought as a finished suite — and taking it to market in North America meant selling a genuinely different buying proposition into a conservative category. From Twilio she moved to 8x8 as Chief Revenue Officer, taking on global sales strategy and a worldwide team at a public unified-communications company, where her stated record is consistent double-digit year-on-year growth.

Conga announced her as Chief Revenue Officer on 12 November 2025. The context matters: Dave Osborne had become chief executive that April, succeeding Noel Goggin, and Conga was simultaneously signalling an intent to acquire the business-to-business configure-price-quote business of PROS and announcing a multi-year collaboration with Amazon Web Services. Her appointment was announced alongside a new chief financial officer, and it was framed as building the leadership needed for the company’s next phase of growth rather than as a like-for-like replacement.

Her public framing of the role is notably unsentimental about how revenue organisations have traditionally been run. She has argued that the productivity model previous generations of sales leaders built their organisations around is dead, and that the modern chief revenue officer’s remit is a strategic one — how customers are retained, how the company goes to market, what the strategy actually is — rather than a matter of adding headcount until the number is hit.

Education

No education could be established from any primary or citable source. A Bachelor of Business Administration from the University of Wisconsin-Milwaukee is repeated in third-party summaries, but neither Conga’s appointment announcement nor any reachable employer page mentions her education, so the claim is not asserted here.