Jorrit Steinz

Founder and CEO ChannelEngine

Last Reviewed: September 28, 2026

Executive Summary

Jorrit Steinz is the founder and CEO of ChannelEngine, a software company headquartered in Leiden, the Netherlands, that connects brands, wholesalers and retailers to online marketplaces. He founded it in 2013 after more than a decade running online stores and building e-commerce systems for retailers and publishers, and it now reports connections to more than 1,300 marketplaces and sales channels, over 220 employees and nine offices worldwide. Customers named by the company include Unilever, Philips, Samsung and Bugaboo.

Career Highlights

• Founder and CEO of ChannelEngine since its founding in 2013, according to the company’s About us page.
• Oversaw growth from 5 employees in 2018 to more than 100 in 2020, with offices opened abroad during the COVID-19 lockdown, as described in a 2021 SaaSmore profile.
• Appointed former Flexport executive Bart Verschoor as ChannelEngine’s Chief Operating Officer in March 2025.
• Speaks publicly on marketplace strategy; in December 2025 he led ChannelEngine’s published outlook on AI-driven product discovery and marketplace diversification for 2026.
• Described in a 2024 podcast bio as an active tech entrepreneur and angel investor with more than 20 years in e-commerce.

Professional Journey

Steinz came to marketplace software from the merchant side. In a 2021 interview published by ChannelEngine, he said he had run various e-commerce companies, set up e-commerce infrastructure for retailers and publishers, and operated his own online stores for 12 years before the company existed. In a 2024 podcast he described an earlier business that built webshops for a fixed monthly fee, an early form of software-as-a-service, and running around 75 online stores at the same time in the early 2000s, before selling a prior company.

That experience of selling directly on platforms such as Amazon led to ChannelEngine, founded in 2013. The product is a central system through which brands and retailers manage product data, inventory, orders, pricing and fulfilment across many marketplaces at once, instead of building a separate integration for each one. The company grew slowly at first and then very quickly: 5 employees in 2018, 20 in 2019 and more than 100 in 2020, when it expanded internationally while much of the world was in lockdown.

ChannelEngine now describes itself as having more than 220 employees of over 35 nationalities in nine offices across Europe, North America, Asia-Pacific and the Middle East, with headquarters in Leiden. Its marketplace network grew from more than 950 channels, as stated in March 2025, to more than 1,300 by the end of that year. That month the company also hired Bart Verschoor, previously global head of a business unit at Flexport, as Chief Operating Officer. In December 2025 Steinz fronted the company’s outlook for 2026. He argued that brands which scaled well had treated multichannel selling as a strategy, and he pointed to AI-driven discovery, regional marketplaces, social commerce and real-time inventory as the areas that would decide results.

Education

No education record was found in a first-party or dated press source.