Jennifer Burke

Chief Revenue Officer Faire

Last Reviewed: September 19, 2026

Executive Summary

Jennifer Burke is Chief Revenue Officer of Faire, the online wholesale marketplace that connects independent retailers with the brands that supply them. She was promoted into the role in January 2025, six years after joining the company, and the promotion is the point: Faire’s own announcement describes her as having built its North American revenue teams from the ground up, which is a different proposition from being hired to run them once they existed. She arrived from four years at ClassPass, where she had grown a partner network from 100 studios to more than 15,000 across over 100 markets — the same problem of supply-side acquisition at scale that a two-sided marketplace like Faire lives or dies by.

Career Highlights

• Chief Revenue Officer of Faire since January 2025, a promotion from within announced by the company’s own newsroom.
• Oversees North American Brand Partnerships, Brand Success, Retailer Sales and Revenue Operations, and sits on Faire’s Core team as a voice for its retailers and brands.
• Joined Faire in 2019 and built its North American revenue organisation from the ground up.
• Led revenue programmes including the Insider Partnership Program, Paid Placement, and the expansion of Faire’s Retailer Sales function.
• Before Faire, spent four years at ClassPass leading growth and supply, taking the partner network from 100 to more than 15,000 partners across more than 100 markets.
• Earlier in her career held roles at Bain & Company, McCann Erickson, MasterClass and Disney.

Professional Journey

Burke’s career before Faire ran through consulting, advertising and consumer subscription businesses — Bain & Company, McCann Erickson, MasterClass and Disney are the employers Faire names, though it attaches no titles or dates to any of them.

The formative stretch, by her own account, was ClassPass. She joined expecting to be the general manager of a market and was told in her first week to do sales instead; a week after that she was on a plane to Chicago to walk the streets signing up studios, with no playbook and no prior sales experience. She has called it the most transformative experience of her career, and the advice she would give herself a decade ago — “do more things that scare you” — comes directly out of it. Over four years she led growth and supply at ClassPass, expanding the partner network from 100 partners to more than 15,000 across over 100 markets globally.

That is a supply-acquisition job, and it maps closely onto what Faire needed when she joined in 2019. Faire runs a wholesale marketplace: independent brands list their products, independent retailers order them, and the marketplace only works if both sides are dense enough to be worth the other’s time. Burke built Faire’s North American revenue teams from the ground up over the following six years, across brand acquisition and brand success, and the community she was selling into grew to many times the size it was when she started.

In January 2025 Faire announced her promotion to Chief Revenue Officer. The remit spans North American Brand Partnerships, Brand Success, Retailer Sales and Revenue Operations, and the company also placed her on its Core team as a critical voice for its retailers and brands — a structural detail worth noting, because it puts revenue leadership inside the group that sets company direction rather than downstream of it. Among the programmes Faire credits to her are the Insider Partnership Program, Paid Placement, and the build-out of the Retailer Sales function, which together represent Faire’s move from taking a cut of transactions toward selling merchandising and partnership products on top of the marketplace.

Asked in a mid-2025 interview what the job actually requires, she put it on listening rather than selling: understanding the nuances of what people need, what is working and where the pain points are is, she said, what allows the company to stay close to its customers.

Education

No education record was established for this profile. Faire’s own announcement of her appointment names no institution, and neither does the interview press. Claims of a Stanford M.B.A. and a Brown University B.A. circulate on aggregator sites, but those sites scrape a common source and none of it could be traced to a primary record, so nothing is asserted here.