Jeff Kristick

Chief Revenue Officer Avetta

Last Reviewed: September 19, 2026

Executive Summary

Jeff Kristick is Chief Revenue Officer of Avetta, a supply chain risk management SaaS company whose platform lets large organizations prequalify and monitor the contractors and suppliers they hire across health, safety, sustainability and ethical risk. He was appointed in September 2023 to a role Avetta created for him, and leads the company’s global go-to-market organization across sales, marketing and revenue operations. He arrived with more than two decades of enterprise and SaaS go-to-market experience, most recently as a senior sales leader at TIBCO Software and before that as president of a learning-management software business, and he has stayed in post through the company’s 2024 change of ownership.

Career Highlights

• Appointed Chief Revenue Officer of Avetta in September 2023, in what the company described as a newly created position leading its global revenue operations.
• Leads Avetta’s global go-to-market organization across sales, marketing and revenue operations, according to the company’s current leadership page.
• Held leadership roles at TIBCO Software, including Senior Vice President of TIBCO Sales for North America and Europe.
• Served as President of Meridian Knowledge Solutions, a learning-management software business, before joining TIBCO.
• Earlier held sales and marketing roles at Oracle, SAP, SuccessFactors, Plateau Systems and Siebel Systems, spanning the consolidation of the enterprise HR and CRM software markets.

Professional Journey

Kristick’s career has run through the enterprise software companies that defined successive waves of the market. He began in sales and marketing roles at Siebel Systems, the CRM pioneer, and at Plateau Systems and SuccessFactors, two of the learning and talent-management vendors that SAP went on to absorb, as well as at Oracle and SAP themselves. That sequence gave him repeated exposure to businesses being scaled and then acquired.

He moved from individual software vendors into general management as President of Meridian Knowledge Solutions, a learning-management software company, taking on an operating role rather than a purely commercial one. He then joined TIBCO Software, the integration and analytics vendor, rising to Senior Vice President of TIBCO Sales for North America and Europe, where Avetta’s announcement credited him with helping lead initiatives toward the company’s next level of financial, operational and market performance.

Avetta recruited him in September 2023 into a Chief Revenue Officer position it had not previously had. Announcing the appointment, chief executive Arshad Matin framed it as timed to a phase of strong revenue growth and profitability and to the need to scale the organization for its next stage. The remit was Avetta’s global revenue operations, and the company’s current description of the role extends it across sales, marketing and revenue operations together.

The company itself changed hands during his tenure: in April 2024 EQT Private Equity agreed to acquire Avetta from Welsh, Carson, Anderson & Stowe, which had owned it previously. Kristick remained in the Chief Revenue Officer role through and after that transaction, and Avetta’s leadership page still lists him in it, alongside Matin as chief executive.

Education

United States Naval Academy

Bachelor’s degree, Mechanical Engineering

Kellogg School of Management, Northwestern University

Master of Business Administration, Operations