Gian LaVecchia

Chief Revenue Officer DoubleVerify

Last Reviewed: September 19, 2026

Executive Summary

Gian LaVecchia is Chief Revenue Officer of DoubleVerify, the New York-based software platform that verifies digital media quality, optimizes ad performance, and measures campaign outcomes for global brands. He leads DoubleVerify’s sales organization worldwide, reporting to Global Chief Commercial Officer Steve Mougis, having joined the company in 2019 to run brand and agency partnerships across the Americas. His career spans more than two decades of digital and mobile advertising work on both the agency and platform sides, at Digitas, Microsoft, GroupM, Verve, and Teads. DoubleVerify trades on the NYSE under DV and, as of August 2026, is operating under a signed agreement to be acquired by Nielsen Holdings.

Career Highlights

• Named Chief Revenue Officer of DoubleVerify in the commercial-leadership announcement the company filed with the SEC on September 15, 2025, with responsibility for leading its sales team globally.
• Joined DoubleVerify in 2019 as senior vice president of brand and agency partnerships for the Americas, hired to lead the company’s growth with brands and agencies.
• Served as Head of Agency Development and Partnerships for North America at Teads immediately before DoubleVerify, and earlier as vice president of sales, strategy and agency development at Verve.
• Built a twenty-plus-year career in digital and mobile advertising transformation with brands and agencies including Digitas, Microsoft, and GroupM.
• Frequently published and quoted on digital advertising in AdWeek, AdAge, Fast Company, WIRED, and the Wall Street Journal, per DoubleVerify’s own executive bio.

Professional Journey

LaVecchia built the early part of his career on the agency and platform sides of digital advertising, with time at Digitas, Microsoft, and GroupM, and then as vice president of sales, strategy and agency development at the mobile advertising company Verve. He moved to Teads as Head of Agency Development and Partnerships for North America, where he was responsible for the company’s relationships with the major agency holding groups.

DoubleVerify recruited him in 2019 as senior vice president of brand and agency partnerships for the Americas, a role covering revenue strategy and growth across the region. He spent roughly six years in that seat as DoubleVerify went public on the NYSE and scaled its measurement business across social, connected TV, and programmatic channels.

On September 15, 2025 DoubleVerify announced a restructuring of its commercial leadership in an 8-K: Chief Commercial Officer Julie Eddleman would retire at the end of 2025 and continue as a senior advisor, Chief Growth Officer Steve Mougis would take the Global Chief Commercial Officer role from January 1, 2026, and LaVecchia would assume the Chief Revenue Officer role reporting to Mougis, leading DoubleVerify’s global sales team. DoubleVerify’s leadership page carried him in that role when this profile was reviewed in September 2026.

The company itself is in transition. On August 7, 2026 DoubleVerify disclosed that Nielsen Holdings had signed a definitive agreement to acquire it for $13.60 per share, valuing the company at roughly $2.33 billion, with closing expected by the first quarter of 2027 subject to a shareholder vote and regulatory clearance. Until that closing DoubleVerify continues to operate independently and remains listed on the NYSE.

Education

Clark University

B.A.