Chris Masino

Chief Revenue Officer Contentful

Last Reviewed: September 19, 2026

Executive Summary

Chris Masino is Chief Revenue Officer of Contentful, the composable content platform used by engineering and marketing teams to assemble digital experiences from reusable content rather than from page templates. He was appointed in February 2025 and owns global sales, partnerships and revenue strategy, with a brief centred on expanding the company’s enterprise footprint. His background is a sequence of enterprise software selling organisations taken through a liquidity event of one kind or another: Mercury Interactive into its acquisition by Hewlett-Packard, Jive Software through its initial public offering, and most recently ActionIQ from category challenger to acquisition in the customer data platform market. Contentful hired him at a point when the composable-content category was consolidating and the company’s growth depended less on developer adoption than on landing and expanding large enterprise accounts.

Career Highlights

• Appointed Chief Revenue Officer of Contentful in February 2025, taking ownership of global sales, partnerships and revenue strategy, per the company’s own newsroom announcement.
• Served as Chief Revenue Officer of ActionIQ, where Contentful’s announcement credits him with growing the company into a leader in the customer data platform category, culminating in its acquisition.
• Held sales leadership at Jive Software and helped scale its selling organisation through the company’s initial public offering.
• Held sales leadership at Mercury Interactive, one of the defining application-testing software companies of its era, through its acquisition by Hewlett-Packard.
• Brings more than 25 years of experience leading selling organisations across both high-growth private companies and publicly traded ones.

Professional Journey

Masino’s career has been spent in enterprise software revenue leadership, and the pattern across it is consistent: he has repeatedly joined selling organisations that needed to move from founder-led or product-led growth into a repeatable enterprise motion. At Mercury Interactive he was part of a sales leadership team at a company that became a standard in application performance and testing software before Hewlett-Packard acquired it. At Jive Software he helped scale the selling organisation through the company’s initial public offering, a transition that typically forces a sales organisation to become predictable enough to forecast publicly.

Most recently he was Chief Revenue Officer at ActionIQ, the customer data platform company. Contentful’s announcement of his hire credits him with growing ActionIQ into a leader in the CDP category, a run that ended with the company being acquired. The customer data platform market and the composable content market sit adjacent to one another — both sell to the same buying centre, where marketing technology decisions are increasingly made jointly with engineering — which makes the move to Contentful a lateral one in terms of buyer rather than a change of field.

He joined Contentful in February 2025. Chief executive Karthik Rau framed the hire around his ability to read customer needs and match them to the right solution, and Masino’s own stated priorities on appointment were accelerating growth, strengthening customer relationships and consolidating Contentful’s position as a leading content platform. His remit spans global sales, partnerships and revenue strategy, with a particular emphasis on expanding the company’s enterprise presence and accelerating platform adoption.

Education

No education could be established from any primary or citable source. A bachelor’s degree in finance from the University of Rhode Island is widely repeated by contact-data aggregators, but Contentful’s own announcement does not mention his education and no primary source for the claim was found, so it is not asserted here.