Cameron Thom

Chief Revenue Officer, New Business Lines Adikteev

Last Reviewed: September 27, 2026

Executive Summary

Cameron Thom is Chief Revenue Officer for New Business Lines at Adikteev, the Paris-founded mobile app marketing company best known for app retargeting. He is based in San Francisco. Adikteev says he leads revenue for its suite of mobile marketing tools, which includes churn prediction, cross-promotion and user acquisition intelligence. He was promoted from inside the company. Adikteev’s own pages trace his rise from director of sales in 2022 to chief business development officer by late 2023 and then to his current revenue role. Before Adikteev he was an account executive at Liftoff, another mobile advertising company.

Career Highlights

• Chief Revenue Officer for New Business Lines at Adikteev, leading revenue efforts for its churn prediction, cross-promotion and user acquisition intelligence tools.
• Listed as Adikteev’s Chief Revenue Officer when he moderated the loyalty and retention panel at the Publicis Mobile Summit in Seattle on 16 April 2025.
• Adikteev’s Chief Business Development Officer as of November 2023, when he spoke on a company webinar about churn prevention.
• Joined Adikteev as Director of Sales for SaaS products. In 2022 the company described him as its US West Coast Director of Sales and its spokesman on cross-promotion for game publishers.
• Previously an account executive at Liftoff.

Professional Journey

Before Adikteev, Thom was an account executive at Liftoff, a company that buys advertising to win new users for mobile apps. He then joined Adikteev as Director of Sales for its SaaS products. Adikteev was founded in Paris in 2012 and built its business on retargeting, which means winning back lapsed users of mobile apps, mostly games.

At the end of 2022 Adikteev described him as its US West Coast Director of Sales and made him its public voice on cross-promotion. That is the practice of a publisher with several apps using ads in one app to move players to another. He talked about it on the Mobile User Acquisition Show and on a Business of Apps podcast. At MAU Vegas 2022 he interviewed Robert Garfinkel of Wildcard Games and Benjamin Ledoux of Voodoo on why mobile game publishers had made cross-promotion a priority since Apple’s App Tracking Transparency changes. Mobidictum interviewed him as Director of Sales in June 2023.

By November 2023 Adikteev was calling him its Chief Business Development Officer. He took part in a company webinar with lead data scientist Arnaud Capitaine on churn prevention and on modelling user behaviour to tell active players from those likely to leave. His title later became Chief Revenue Officer. He was billed as Adikteev’s Chief Revenue Officer when he moderated a panel on loyalty and retention at the Publicis Mobile Summit in Seattle in April 2025. The speaker biography on Adikteev’s current pages calls him Head of New Business Lines and Chief Revenue Officer for New Business Lines, responsible for revenue across the company’s churn prediction, cross-promotion and user acquisition intelligence tools.

He works from San Francisco, one of Adikteev’s three offices along with Paris and Seoul.

Education

No education record was found in a first-party or primary source.