Brandon Roberts

Chief Revenue Officer Boulevard

Last Reviewed: September 27, 2026

Executive Summary

Brandon Roberts is Chief Revenue Officer of Boulevard, the software platform that runs scheduling, business management, marketing and payments for salons, spas, medspas and barbershops. He leads its sales organization, covering sales development, account executives, revenue operations and enablement. He has spent more than a decade selling software to appointment-based wellness and self-care businesses. That includes nearly ten years at Mindbody, where he rose to Senior Director of Global Sales Operations, and a period as the senior revenue executive for the fitness business at Xplor Technologies. He joined Boulevard as Vice President of Sales in early 2023 and now holds its top revenue role.

Career Highlights

• Chief Revenue Officer of Boulevard, leading its Sales Development, Account Executive, Revenue Operations and Enablement teams.
• Joined Boulevard as Vice President of Sales, announced in January 2023 alongside the company’s fourth consecutive year of triple-digit revenue growth.
• Senior revenue executive for the fitness and wellbeing business at Xplor Technologies, leading about 200 sales, account management and client service staff across North America.
• Nearly a decade at Mindbody in a series of sales leadership roles, rising to Senior Director of Global Sales Operations.
• Graduate of Cal Poly San Luis Obispo.

Professional Journey

Roberts graduated from California Polytechnic State University in San Luis Obispo and built his career at Mindbody, the wellness and fitness business software company. He spent close to a decade there in a series of sales leadership roles and rose to Senior Director of Global Sales Operations.

He then moved to Xplor Technologies, which pairs vertical software for small and mid-sized businesses with embedded payments. He described the job as chief revenue officer for its fitness and wellbeing business, leading about 200 commercial sales, account management and client service staff across North America. Boulevard says he helped take Xplor’s flagship fitness product to several years of triple-digit growth.

Boulevard hired him as Vice President of Sales, announcing him in January 2023 in the release that reported its fourth consecutive year of triple-digit revenue growth. Boulevard was launched in Los Angeles in 2016 by Matthew Danna and Sean Stavropoulos, who spent months interviewing salon managers and working behind front desks before building a scheduling system. It has since widened into a client experience platform for the broader self-care market and raised a $70 million Series C led by Point72 Private Investments. Roberts now leads the whole sales organization as Chief Revenue Officer. The company has not published a date for his promotion.

Boulevard is now fully remote, and Roberts lives in the San Luis Obispo area.

Education

California Polytechnic State University, San Luis Obispo

B.S., Kinesiology

University of Phoenix

MBA