Tycene Fritcher
Chief Executive Officer · Sightview
Chief Executive Officer of Sightview, the Durham, North Carolina electronic health record and practice management company focused solely on eyecare, since June 2025. A healthcare technology executive of more than 20 years, she previously held executive marketing and growth roles at EHR and digital health companies including Nextech, Avizia and Amwell.
Last reviewed: Sep 28, 2026
Tycene Fritcher
Chief Executive Officer Sightview
Last Reviewed: September 28, 2026
Executive Summary
Tycene Fritcher has been Chief Executive Officer of Sightview since June 2025. The company, based in Durham, North Carolina, sells electronic health record and practice management software to ophthalmology, optometry and optical practices and describes itself as focused solely on eyecare. She has worked in healthcare technology for more than 20 years, mostly in executive marketing and growth roles at EHR and digital health companies such as Nextech, Avizia and Amwell. At Sightview she has led a rebrand and added several members of the senior team.
Career Highlights
- Named Chief Executive Officer of Sightview on 16 June 2025, effective immediately.
- Previously held executive marketing, growth and other leadership roles at Nextech, Solutionreach, Avizia, Amwell and Outcomes.
- Led a Sightview rebrand in her first months and, during 2025, added a Chief Technology Officer and three vice presidents to the leadership team.
- Platinum Winner in the Outstanding Female Executive category of the TITAN Women in Business Awards, announced in November 2025.
- Named a Top Woman Leader in Healthcare Technology for 2025 by The Healthcare Technology Report.
Professional Journey
Fritcher’s career has been spent in healthcare technology. Before Sightview she held executive roles at EHR and digital health companies. At Nextech, Avizia and Amwell, the roles were in marketing and growth. She also held executive roles at Solutionreach and Outcomes. Sightview describes these as VP- and C-level positions and says she drove enterprise value at those companies. None of the sources gives her exact titles or dates.
Sightview named her Chief Executive Officer on 16 June 2025. It said her first priorities were a rebrand, better technology and client-success practices for ophthalmology, optometry and optical customers, and a stronger executive team. “Sightview is hyper-focused on eye care, and our dedicated expertise allows us to understand the challenges providers and their staff face,” she said at the time. Sightview board member John Murphy called her “a force to be reckoned with” and said she had already shaped the company’s brand and strategy.
The rebrand and the hiring followed quickly. In July 2025 Sightview added Melissa Wright and Casi Nestelroad as vice presidents, and in August 2025 Jeff Macomber became Chief Technology Officer. Jason Tammaro joined in November 2025 as VP of Sales and Strategic Partnerships. The current leadership page also lists Scott Foster as Chief Financial Officer.
She has also been recognised as an individual. In November 2025 she was named Platinum Winner in the Outstanding Female Executive category of the TITAN Women in Business Awards, and in February 2026 Sightview announced that The Healthcare Technology Report had named her a Top Woman Leader in Healthcare Technology for 2025. Sightview describes her as a passionate advocate for women in health tech who works to bring more women into leadership in the sector.
Education
No education record was found in any source read for this profile.
