Tony Whalen

President & Founder Vision33

Last Reviewed: September 19, 2026

Executive Summary

Tony Whalen founded Vision33 in St John’s, Newfoundland in 2004 and has spent more than twenty years turning a business begun at the far eastern edge of North America into a global implementation partner for cloud ERP software. The company implements, integrates and supports SAP Business One and Sage systems for mid-market businesses, and now runs offices across the United States, Canada and Europe with a team of over 400. Its position rests on depth in a narrow field rather than breadth — Vision33 has been a repeat SAP Partner Excellence and SAP Pinnacle award winner across fifteen years, sits on SAP advisory boards, and has built its own products alongside the services work, including the Saltbox integration platform and Brutos, an ERP package for brewers and distillers. In October 2025 the company bought the UK SAP Business One partner Signum Solutions.

Career Highlights

• Founded Vision33 in 2004 and has been its president throughout; the company’s leadership page also names Alex Rooney as EVP and co-founder for ERP Solutions in the United States.
• Grew the firm into an international organisation with offices across the US, Canada and Europe and a global team of more than 400.
• Acquired Signum Solutions, a UK SAP Business One partner based in Daresbury, Cheshire, in an announcement dated 3 October 2025.
• Repeat winner of SAP Partner Excellence Awards and SAP Pinnacle Awards across 2010 to 2025, and a Sage Platinum Club award winner.
• Oversaw the development of proprietary software alongside the consultancy, including the Saltbox integration platform and the Brutos ERP product for brewers and distillers.
• Credited by the company with more than thirty years of technology industry leadership, software and executive management experience.

Professional Journey

Whalen’s career before Vision33 is not documented in any source located for this profile; the company describes him as bringing more than thirty years of technology industry leadership, software and executive management expertise, which places the start of his working life well before the company’s founding, but names no prior employer.

Vision33 itself dates from 2004, founded in St John’s, Newfoundland and Labrador. The strategic choice that defined it was a narrow one: rather than generalist IT consulting, the firm attached itself to SAP Business One, SAP’s ERP product for small and mid-sized businesses, and later to Sage. That specialisation is what allowed a Newfoundland company to compete internationally, because ERP implementation expertise travels in a way that generalist services do not, and because SAP’s partner ecosystem rewards depth with access. The award record bears this out — SAP Partner Excellence Awards and SAP Pinnacle Awards recurring from 2010 through 2025, Sage Platinum Club recognition, and a seat on SAP advisory boards.

Expansion followed the partner channel geographically, into the United States, across Canada and into Europe, organised regionally with general managers for the east, central and west US regions, for British Columbia, Quebec and central Canada, and for the UK. Alongside Whalen as president, the leadership group includes his co-founder Alex Rooney running US ERP Solutions, vice presidents for the European and Canadian ERP practices, and a separate eGovernment division.

The firm has also built software of its own rather than remaining purely a services business — the Saltbox integration platform, and Brutos, a vertical ERP product for brewers and distillers — which is the standard route by which an implementation partner acquires margin and defensibility beyond billable hours.

The most recent significant move was inorganic. On 3 October 2025 Vision33 announced the acquisition of Signum Solutions, a UK SAP Business One partner founded in 2003 and based in Daresbury, Cheshire, consolidating its position in the UK market and adding local delivery resources to an operation it had already built there.

Education

Memorial University of Newfoundland

B.Eng., Electrical Engineering