Todd Coleman

Co-Founder and Chief Architect Yieldmo

Last Reviewed: September 29, 2026

Executive Summary

Todd Coleman is a co-founder of Yieldmo, the New York advertising technology company started in 2012, and describes his role there as Chief Architect, bringing experience building ad tech platforms. He is one of four founders who had previously worked together at Quigo Technologies, a contextual advertising network that AOL acquired in 2007, which makes Yieldmo a second ad-tech company for the same core team rather than a first venture.

Career Highlights

• Co-founded Yieldmo in June 2012 alongside Mike Yavonditte, Rick Eaton and Teddy Jawde.
• Serves as Chief Architect at Yieldmo, according to his own speaker biography.
• Worked with Yieldmo’s future co-founders at Quigo Technologies, acquired by AOL in 2007.
• Earlier worked at Columbia House and at the enterprise consultancy Tallan.
• Holds a master’s degree in computer science from the University of Colorado Boulder.

Professional Journey

Coleman’s career began in enterprise technology, with roles at Columbia House and at Tallan, an enterprise consultancy, before he moved into advertising technology at Quigo Technologies. Quigo ran a contextual ad network, matching advertising to the content of the page it appeared on, and it was acquired by AOL in 2007. It was at Quigo that he worked closely with the people who would later found Yieldmo with him.

In 2012 that group, Mike Yavonditte, Rick Eaton, Teddy Jawde and Coleman, founded Yieldmo in New York, with Yavonditte as chief executive. Yieldmo builds advertising formats and technology for publishers and advertisers, an area where the engineering platform underneath the ad units matters as much as the creative.

Coleman’s own biography describes him as Chief Architect and co-founder, bringing his experience building ad tech platforms to that role. Yieldmo has also had a separate chief technology officer during part of its history, which places Coleman’s architectural role alongside, rather than in place of, a CTO function. His current title could not be confirmed on the company’s own site.

Education

University of Colorado Boulder

Master’s degree, Computer Science

University of Missouri, Columbia

Undergraduate degrees in Business and Computer Science