Emilien Eychenne

Co-Founder and Chief Growth Officer Adikteev

Last Reviewed: September 27, 2026

Executive Summary

Emilien Eychenne co-founded Adikteev, the Paris mobile app marketing company, and is its Chief Growth Officer. Adikteev began in app retargeting, which means winning back lapsed users of an app, and has since added connected-TV advertising aimed at driving app installs. Eychenne is its commercial co-founder. He was previously the company’s global Chief Revenue Officer, and the French business register lists him as directeur général délégué (deputy managing director) alongside chairman and chief executive Xavier Mariani.

Career Highlights

• Co-founded Adikteev, which was registered in Paris on 22 November 2012.
• Chief Growth Officer of Adikteev, a title the company’s own blog used for him in April 2025 and June 2026.
• Previously served as Adikteev’s global Chief Revenue Officer, in charge of growing the business, according to Business of Apps in 2023.
• Registered as directeur général délégué of ADIKTEEV SA in the French business register.
• Angel investor in several companies.

Professional Journey

Eychenne started out in digital advertising. In a 2023 Business of Apps interview he said that his interest in performance-based marketing “naturally drove” him to apps. Adikteev was registered in Paris in November 2012 and grew as an independent platform for app retargeting: helping app publishers, especially gaming studios, bring back users who had installed an app and stopped using it. During the 2020 lockdowns he published the company’s analysis of how gaming and food-delivery apps were affected by COVID-19, signing as co-founder.

By 2023 he was the company’s global Chief Revenue Officer. He described the role as finding, building and selling data-backed products to help apps grow “in a challenged ecosystem”. He singled out gaming apps as the most advanced marketers in the industry and pointed to cross-promotion and app-to-web purchasing as underused opportunities. He also described himself as a believer in “companies growing profitably”, as opposed to companies with high valuations that may never make a profit.

Adikteev has since broadened from retargeting into connected-TV user acquisition. As Chief Growth Officer, Eychenne has been its public voice on that expansion. In April 2025 he described the company’s CTV offering as a performance engine running across more than 30 supply-side platforms, measuring installs down to the device, and the company’s June 2026 guidance on World Cup CTV campaigns identified him as co-founder and Chief Growth Officer. Adikteev has offices in Paris and San Francisco.

Education

No education record was found in a first-party or press source.