Scott Frey

Founder, President and CEO PossibleNOW

Last Reviewed: September 19, 2026

Executive Summary

Scott Frey founded PossibleNOW in Duluth, Georgia in 2000 and has led it ever since as President and Chief Executive, holding the same titles at CompliancePoint, the company’s wholly owned compliance and risk consulting subsidiary. The business started at the unglamorous end of marketing: keeping companies out of trouble with Do Not Call and Do Not Email regulation, which became the DNCSolution product covering TCPA, CAN-SPAM and CASL obligations. What makes the company interesting is the pivot Frey drove from there. Rather than remaining a compliance vendor, PossibleNOW reframed consent as an asset rather than a constraint and built MyPreferences, an enterprise platform for capturing and acting on what customers explicitly tell a brand about themselves — zero-party data, as distinct from the inferred and third-party data the advertising industry has spent the last decade losing access to. That repositioning turned a regulatory cost centre into a customer-experience product, and it put the company ahead of the privacy-driven collapse of third-party cookies rather than behind it.

Career Highlights

• Spent 12 years as Executive Vice President of Sales and Marketing at CCS Technology, an Atlanta-based enterprise infrastructure, professional services and technology company.
• Founded PossibleNOW in 2000 and has served as its President and Chief Executive throughout.
• Serves concurrently as President and Chief Executive of CompliancePoint, PossibleNOW’s wholly owned subsidiary.
• Holds responsibility across both companies for business growth, acquisition strategy, product development, and all sales and marketing strategy.
• Built DNCSolution, the company’s Do Not Contact compliance offering, addressing TCPA, CAN-SPAM and CASL requirements.
• Led the strategic pivot from marketing-compliance services to enterprise consent and preference management.
• Launched MyPreferences 3.0 in December 2022, adding end-to-end configuration management across preferences, consents, profiles and feedback, a RESTful API library, reusable data segments for real-time targeting, and the no-code MyPreferences Sites workflow designer.
• Expanded the MyPreferences Decision Service to Salesforce Marketing Cloud in July 2025 as a zero-copy integration, avoiding bi-directional syncs.
• Joined the advisory board of customer communications management platform DataOceans in January 2021.
• Writes for VentureBeat’s DataDecisionMakers expert contributor programme on data, consent and customer experience.

Professional Journey

Frey’s career before founding his own company was in enterprise sales leadership. He spent twelve years as Executive Vice President of Sales and Marketing at CCS Technology, an Atlanta enterprise infrastructure, professional services and technology firm — a background that shows in how PossibleNOW has been built, as a company selling complex solutions into large organisations rather than a self-serve software product.

He founded PossibleNOW in 2000, at a moment when direct marketing regulation in the United States was tightening sharply. The National Do Not Call Registry, the CAN-SPAM Act and the evolving reach of the Telephone Consumer Protection Act each created an obligation that large marketers had no infrastructure to meet. PossibleNOW’s first business was solving exactly that: helping companies run marketing campaigns that stayed compliant, with DNCSolution as the flagship product for Do Not Contact obligations across the US and, later, Canada’s CASL. CompliancePoint, the subsidiary Frey also runs as President and Chief Executive, extended this into regulatory compliance and risk consulting.

The second act was the one that defined the company. Frey’s insight was that the data a customer voluntarily gives a brand about their own preferences — how they want to be contacted, about what, how often — is both the thing regulation is protecting and the most valuable data a marketer can hold. Turning compliance capture into a preference-management platform meant the same records that kept a company legal could also make its communications more relevant. PossibleNOW built MyPreferences around that idea, and adopted the language of zero-party data as the industry moved away from third-party tracking.

MyPreferences 3.0, launched in December 2022, was the fullest expression of that strategy: end-to-end configuration management across a company’s whole portfolio of preferences, consents, profiles and feedback, a RESTful API library for embedding consent decisions into customer experiences, reusable data segments for real-time targeting, and MyPreferences Sites, a drag-and-drop no-code designer for building the collection experiences themselves. The platform’s commercial reach widened again in July 2025, when the MyPreferences Decision Service was extended to Salesforce Marketing Cloud on a zero-copy basis, letting customers build compliant personalised journeys inside Salesforce without bi-directional integrations or manual data syncing.

Alongside running both companies, Frey has taken on outside advisory work — joining the advisory board of DataOceans, a customer communications management platform, in January 2021 — and writes for VentureBeat’s DataDecisionMakers contributor programme on the intersection of data, consent and customer experience.

Education

No education could be established for Scott Frey from any source in this review, including PossibleNOW’s own executive biography page, company press releases and his VentureBeat contributor page.