Richard Locke

Chief Operating Officer Beauty Pie

Last Reviewed: September 26, 2026

Executive Summary

Richard Locke is Chief Operating Officer of Beauty Pie, the London-based membership beauty brand founded by Marcia Kilgore. Its members pay an annual fee to buy skincare, make-up and wellness products at close to factory prices. In July 2026 he was the company’s named spokesman for its move from a custom-built e-commerce platform to Shopify. Beauty Pie presented the change as the foundation for international expansion and for possible owned retail locations. He has since presented the project at the Technology for Marketing 2026 conference in London.

Career Highlights

• Chief Operating Officer of Beauty Pie, named in dated trade press as COO in July 2026.
• Led public communication of Beauty Pie’s replatforming onto Shopify, announced in July 2026 to support international expansion, faster development and point-of-sale for potential physical stores.
• Speaker at Technology for Marketing 2026 on 24 September 2026, in a session titled “Inside Beauty Pie’s Move to Shopify: Transforming a Complex Beauty Business”.

Professional Journey

Beauty Pie was founded by Marcia Kilgore. It sells high-performance beauty products, made with what it describes as a network of more than 50 of the world’s elite beauty labs, directly to paying members. The company says this strips out the middlemen and retailer markups of conventional beauty retail. Its Beauty Pie+ membership costs £59 a year.

Locke is the company’s Chief Operating Officer. His most visible work in that role is the replatforming of Beauty Pie’s online store. In July 2026 the company announced it was moving its e-commerce infrastructure to Shopify. Locke explained the decision publicly. “Our previous custom setup had been fantastic in getting Beauty Pie to where it is today,” he told InternetRetailing, “but it was no longer the right approach, with it becoming increasingly difficult for our site to keep up with what consumers expect when shopping online in 2026.” He said the move would give the business faster development cycles and less complexity. The company linked the change to expansion into new markets with localised pricing and assortment. It also said Shopify’s point-of-sale tools would support the owned retail stores it is considering.

On 24 September 2026 he spoke about the project at Technology for Marketing in London, in a session titled “Inside Beauty Pie’s Move to Shopify: Transforming a Complex Beauty Business”.

His career before Beauty Pie is not recorded here, because no source that could be read ties earlier roles to him with confidence.

Education

No education record was found in any first-party or registry source.