Barbara Porter

Chief Operating Officer and Chief Technology Officer Fragrance.com, Inc.

Last Reviewed: September 28, 2026

Executive Summary

Barbara Porter is Chief Operating Officer and Chief Technology Officer of Fragrance.com, Inc., the Huntington, New York online fragrance retailer that was an SEC-registered public company as FragranceNet.com until it went private in 2005. She joined the company as CTO in January 2010 and was additionally named COO in April 2021, so she now runs both the technology estate and the physical operation behind an e-commerce business, from application development and cloud infrastructure to warehousing, shipping and retail operations. Her background combines a decade of e-commerce engineering and operations at 1-800-Flowers.com with degrees in computer science, business and cybersecurity.

Career Highlights

• Chief Technology Officer of Fragrance.com since January 2010; additionally Chief Operating Officer since April 2021.
• Oversees warehouse management, order management, shipping and logistics, retail operations, application development, hardware, network, telephony, and virtual and cloud environments, along with business intelligence, data engineering (machine learning) and PMO functions.
• At 1-800-Flowers.com, managed 13 e-commerce websites, a retail point-of-sale application and a multi-brand call center application as Director of Customer Application Development.
• Moved to the operations side at 1-800-Flowers.com as Director of Enterprise Initiatives, sponsoring operational-improvement projects to cut costs or raise customer satisfaction.
• Sits on the Executive Advisory Board of New York Tech’s College of Engineering and Computing Sciences.

Professional Journey

Porter began her working life in the petroleum industry, where she spent eleven years in roles spanning accounting, purchasing, marketing and administration. She then moved into technology at 1-800-Flowers.com, where she spent ten years. She started as Manager of Web Development and became Director of Customer Application Development, responsible for 13 e-commerce websites, a retail point-of-sale application and a multi-brand call center application. She later moved to the operations side of the business as Director of Enterprise Initiatives, charged with identifying and sponsoring projects that would reduce costs or increase customer satisfaction across the organization.

In January 2010 she joined Fragrance.com as Chief Technology Officer. The company, then FragranceNet.com, Inc., had been an SEC-registered public company until 2005, when it completed a reverse/forward stock split transaction under Schedule 13E-3 that took it private. In April 2021 she was also made Chief Operating Officer, which brought the company’s fulfilment operation under the same executive as its technology. Her remit now covers warehouse and order management, shipping and logistics, and retail operations alongside application development, infrastructure, telephony and cloud environments, as well as business intelligence, data engineering and project management.

Outside the company, she serves on the Executive Advisory Board of the College of Engineering and Computing Sciences at New York Tech, her undergraduate institution.

Education

New York Institute of Technology

B.S., Computer Science

University of Massachusetts Amherst

M.B.A.

New York University

M.S., Cybersecurity