Rakesh Soni

Co-Founder LoginRadius

Last Reviewed: September 19, 2026

Executive Summary

Rakesh Soni co-founded LoginRadius in 2012 and built it into one of the few independent customer identity and access management vendors to establish itself against the platform incumbents. The category exists because consumer-facing businesses discovered that identity is not a login box: registration, authentication, consent, preference management, progressive profiling and regulatory compliance all touch the same record, and doing them badly costs conversions as surely as doing them insecurely costs breaches. LoginRadius sells that whole layer as managed infrastructure — social login, single sign-on, passkeys, multi-factor authentication, bot detection, breach alerting and workflow orchestration behind one API — to mid-market and growth-stage enterprises. Soni led the business from Vancouver as chief executive through its bootstrapped years and into venture backing, raising a $17 million Series A in 2018 led by Microsoft’s M12 fund and ForgePoint Capital, and earned repeated analyst recognition from Gartner, Forrester and KuppingerCole. LoginRadius’ current leadership page names a different chief executive, and his present role at the company is not established.

Career Highlights

• Co-founded LoginRadius in 2012 and led it as chief executive, building it from a bootstrapped startup into an enterprise CIAM platform.
• Raised a $17 million Series A announced in July 2018, led by Microsoft’s M12 venture fund and ForgePoint Capital, with Real Ventures, BDC Capital and Yaletown Venture Partners participating.
• Established the company in Vancouver, British Columbia, where it remains headquartered.
• Built a platform repeatedly named a CIAM leader by analyst firms including Gartner, Forrester and KuppingerCole; the company was again named a CIAM market leader by KuppingerCole in 2026.
• Wrote on identity and cybersecurity for trade and business publications, including three opinion pieces for Infosecurity Magazine between October 2020 and September 2021 on brute-force login attacks, building the business case for security investment, and security-as-a-service.

Professional Journey

Soni co-founded LoginRadius in 2012, at a point when customer identity was still widely treated as something each company would build for itself. The early product addressed the most visible symptom — social login, the ability to let a customer authenticate with an existing account rather than create another password — and expanded outward from there into the full lifecycle of a consumer identity record. That expansion is what turned a feature into a category, and LoginRadius into a platform business rather than a widget vendor.

The company moved its headquarters to Vancouver and grew for several years without institutional capital before raising its Series A. That round, announced in July 2018, brought $17 million led by Microsoft’s M12 venture fund alongside ForgePoint Capital, with Real Ventures, BDC Capital and Yaletown Venture Partners also participating — an investor list that mixed strategic, security-specialist and Canadian venture money. Microsoft’s participation was notable given that Azure AD B2C competed directly in the same category, and it signalled that the independent CIAM thesis had credibility with the incumbent.

Under Soni the company pursued analyst validation as a deliberate go-to-market strategy, a reasonable choice for a vendor selling security infrastructure into enterprise procurement processes where a Gartner or KuppingerCole placement does more selling than a marketing campaign. LoginRadius accumulated recognition from Gartner, Forrester and KuppingerCole, and was named a CIAM market leader by KuppingerCole again in 2026. Soni was also a prolific writer on the category, contributing opinion pieces to Infosecurity Magazine, CPO Magazine, VentureBeat and other outlets, and to the Forbes Business Council, which is a paid membership programme with self-authored content rather than Forbes editorial.

The company’s leadership has since changed in ways it has not fully narrated publicly. Its co-founder and chief technology officer, Deepak Gupta, left in December 2023; in an update to its own April 2024 leadership announcement, LoginRadius stated that following legal proceedings it had disassociated from him in all capacities and removed his co-founder designation. LoginRadius’ current leadership page, as published, is headed by a different chief executive and does not list Soni in any capacity. No announcement of a transition in the chief executive role has been located, and this profile does not assert one; what can be stated is that the company’s own current roster no longer names him, and that his position today is unestablished.

Education

No education could be established for Rakesh Soni from any primary, institutional or press source. LoginRadius publishes no biography of him, and his bylined contributor profiles carry no educational detail. Degrees reported by contact-data aggregators were not independently corroborated and are not published here; they are recorded in the internal verification notes as leads for a future pass.