Martin Wricke

Co-Founder and Product Advisor Pricefx

Last Reviewed: September 26, 2026

Executive Summary

Dr. Martin Wricke is a co-founder of Pricefx, the cloud-native pricing software company founded in 2011 that now employs more than 375 people and serves more than 190 customers in 27 countries. A pricing practitioner rather than a generalist software founder, he is credited with more than two decades of experience in pricing and in implementing pricing software across industries, and has been presented at industry conferences as the company’s Co-Founder and Product Advisor. He does not appear on Pricefx’s current leadership page, and his present involvement with the company is not publicly documented.

Career Highlights

• Co-founder of Pricefx, founded in 2011.
• Presented as Co-Founder and Product Advisor of Pricefx in Copperberg’s Pricing Excellence speaker line-up (2022).
• More than 20 years of experience in pricing and pricing software implementation, and responsible for developing pricing and marketing strategies for national and international companies, according to his conference biography.
• Author and co-author of numerous articles on pricing and a regular speaker at pricing conferences.

Professional Journey

Wricke’s field is pricing: setting and managing prices as a discipline in its own right, and the software that supports it. His conference biography credits him with more than twenty years in that field, developing pricing and marketing strategies for national and international companies, and with specific expertise drawn from many Pricefx implementations.

Pricefx was founded in 2011 on the premise that pricing software could be delivered entirely from the cloud, as a configurable platform for many industries rather than a long on-premise installation. It has since grown into a company of more than 375 employees with offices in the Czech Republic, the United States, France, Germany and Switzerland, and describes itself as managing $645 billion in annual revenue for its customers. In 2026 it was named a Leader in Gartner’s Magic Quadrant for B2B Pricing and Rebates Optimization.

In 2022 Copperberg’s Pricing Excellence conference listed him as Co-Founder and Product Advisor of Pricefx. Pricefx’s current leadership team, headed by chief executive Ronak Sheth, does not include him. He has written or co-written numerous articles on pricing and speaks regularly at pricing events.

Education

He uses the title “Dr.”, but no record of his doctoral or earlier studies was found in any primary or first-party source.