Jennifer Wilson

Executive Vice President, Chief Marketing Officer Lowe’s

Last Reviewed: October 3, 2026

Executive Summary

Jennifer Wilson became Executive Vice President and Chief Marketing Officer of Lowe’s in September 2026, leading the retailer’s marketing and digital commerce organizations. She oversees Lowes.com and its marketplace, brand and product marketing, loyalty and personalization, creative, media and Lowe’s retail media network, with responsibility for connecting customer acquisition, engagement and commerce. Wilson joined Lowe’s in 2006 and held marketing and merchandising roles, including vice president of marketing strategy and media, merchandising vice president for paint, vice president of integrated marketing and senior vice president of enterprise brand and marketing, before serving as senior vice president and chief marketing officer. Her new remit joins the online store to the marketing function she already ran.

Career Highlights

• Executive Vice President, Chief Marketing Officer of Lowe’s since September 2026, overseeing marketing and digital commerce.
• Senior Vice President, Chief Marketing Officer, before that.
• Senior Vice President, Enterprise Brand and Marketing, and Vice President, Integrated Marketing.
• Merchandising Vice President for paint.
• Director of the Ad Council.

Professional Journey

Wilson earned a bachelor’s degree in marketing and public relations from Kent State University, according to Lowe’s. Before joining the retailer she held leadership roles at advertising and marketing agencies in the North and Southeast, serving retail and restaurant clients.

She joined Lowe’s in 2006 and held marketing and merchandising roles, including vice president of marketing strategy and media, merchandising vice president for paint, vice president of integrated marketing and senior vice president of enterprise brand and marketing. Lowe’s says she has been recognized internally as an officer of excellence and as merchant of the year.

She was senior vice president and chief marketing officer before 1 September 2026, when Lowe’s appointed her executive vice president and chief marketing officer, one of five appointments intended to connect the capabilities it had built in Pro, digital, loyalty, fulfillment and home services. Lowe’s 10-K describes its Total Home strategy, updated in December 2024, as resting on five pillars: driving Pro penetration, accelerating online sales, expanding home services, creating a loyalty ecosystem and increasing space productivity.

In her expanded role she leads both marketing and digital commerce, overseeing Lowes.com and Marketplace, brand and product marketing, loyalty and personalization, creative, media and the retail media network. Forbes named her one of the World’s Most Influential CMOs in 2026, and she serves on the board of the Ad Council and the advisory board of Brand Innovators, according to her company biography. As of 30 January 2026 Lowe’s operated 1,759 home improvement stores and outlets in the U.S. and more than 540 branch locations in the U.S. and Canada, including those of Foundation Building Materials and Artisan Design Group, which it acquired in 2025, according to its 10-K.

Education

Kent State University

Bachelor’s degree, Marketing and public relations