Greg Stivers

Chief Revenue Officer · LeadVenture

Dealer Software / Digital Retailing25+ years experience

Chief Revenue Officer of LeadVenture, which supplies websites, digital retailing, e-commerce and lead generation to powersports, marine, RV, trailer and equipment dealers. He was announced in July 2026 as one of five senior additions to the company's go-to-market organisation, arriving from Versapay, where he had been Chief Revenue Officer since 2023, and before that from Avalara, where he was Senior Vice President of Sales through the 2018 initial public offering.

Last reviewed: Sep 19, 2026

Greg Stivers

Chief Revenue Officer LeadVenture

Last Reviewed: September 19, 2026

Executive Summary

Greg Stivers is Chief Revenue Officer of LeadVenture, the software company that supplies websites, digital retailing, e-commerce and lead generation to dealers in powersports, marine, recreational vehicles, trailers and equipment. It is a business built by consolidating a set of dealer-facing brands, and the commercial challenge is less about winning a greenfield market than about modernising a platform and selling it coherently to independent dealers who buy cautiously. LeadVenture announced Stivers in July 2026 as one of five senior go-to-market hires made at once, an unusually concentrated rebuild of a commercial organisation. He arrived from Versapay, where he had been Chief Revenue Officer since 2023, and before that from Avalara, where he was Senior Vice President of Sales and part of the senior leadership team through the company’s 2018 initial public offering.

Career Highlights

Appointed Chief Revenue Officer of LeadVenture, announced 8 July 2026, in an expansion the company framed around dealer growth, customer experience and AI innovation.
Hired as part of a five-person senior go-to-market intake that also brought in a Chief Marketing Officer, an SVP of Customer Experience Transformation, a VP of Revenue Operations and a Head of Sales Development — effectively a new commercial leadership layer.
Served as Chief Revenue Officer of Versapay from July 2023, responsible for all revenue-generating activity, revenue strategy, new growth opportunities and the alignment of sales and marketing.
Was Senior Vice President of Sales at Avalara and an integral part of its senior leadership team through a period of significant growth and its successful 2018 IPO.
Held leadership positions at ADP and at Concur, the travel and expense management company later acquired by SAP.
Brings more than 25 years of leading and scaling go-to-market revenue teams, with a stated emphasis on building high-performing, team-focused cultures.
Educated entirely at Santa Clara University: a B.S. in Finance and an M.B.A. from its Leavey School of Business.

Professional Journey

Stivers has spent his career selling business software that automates an unglamorous back-office obligation — payroll, expense reports, sales tax, accounts receivable — which is a category where the sale is made to finance leaders on the basis of risk and labour saved rather than on product excitement.

He held leadership positions at ADP, the payroll and HR services company, and at Concur, the travel and expense platform that SAP acquired. He then joined Avalara as Senior Vice President of Sales. Avalara automates sales-tax compliance, a business that expanded sharply after US states gained broader authority to tax remote sellers, and Stivers was part of the senior leadership team through that growth and through the company’s 2018 initial public offering.

In July 2023 Versapay appointed him Chief Revenue Officer. Versapay operates in accounts receivable and B2B payments, and his remit there covered all revenue-generating activities: developing and executing revenue strategy, identifying growth opportunities and market trends, optimising revenue streams, and getting sales and marketing to work together rather than in parallel.

LeadVenture recruited him in July 2026. The company announced him alongside four other senior go-to-market appointments in a single release, tying the hires to platform modernisation and AI innovation across its dealer brands and describing Stivers as known for growing revenue and the teams behind it on a foundation of trust and accountability. Moving from horizontal finance software to vertical dealer software is a change of customer — thousands of small independent dealerships rather than corporate finance departments — but the underlying task, selling process automation to buyers who are sceptical of it, is the same one he has done for 25 years.

Education

Santa Clara University, Leavey School of Business

M.B.A.

Santa Clara University

B.S., Finance

Notable Achievements

Named Chief Revenue Officer of LeadVenture in July 2026, one of five senior go-to-market hires made in a single announcement as the company pushed on platform modernisation and AI across its dealer-facing brands.
Was part of Avalara's senior leadership team as Senior Vice President of Sales through the tax-compliance company's 2018 initial public offering.
Served three years as Chief Revenue Officer of Versapay, the accounts-receivable and B2B payments company, from July 2023, owning revenue strategy across sales and marketing.
Held leadership positions at ADP and at Concur, the travel and expense company acquired by SAP.
Has more than 25 years leading and scaling go-to-market revenue teams, and is described by both employers that hired him as a CRO as building revenue on a foundation of trust and accountability.
Took both his degrees at Santa Clara University — a B.S. in Finance and an M.B.A. from the Leavey School of Business.