Thierry Soudee

Founder & CEO UpClear

Last Reviewed: September 18, 2026

Executive Summary

Thierry Soudee is the founder and Chief Executive Officer of UpClear, a software company serving consumer packaged goods brands with revenue management tools. He founded the company in 2007 and developed its platform, BluePlanner, which addresses a specific and expensive problem in the consumer goods industry: trade promotion spending. Brands commit very large sums to retailer promotions, and historically have had poor visibility into which of that spending actually generated profitable volume. BluePlanner covers trade promotion management and optimization, integrated business planning and revenue growth management in a single cloud platform, giving brands the ability to plan, execute and evaluate that spend consistently. Soudee built it out of more than a decade of direct FMCG experience across the United States and Europe, supplemented by consulting and digital agency work. UpClear appeared on the Inc. 5000 list of fastest-growing private US companies for nine consecutive years from 2014 to 2022 and serves global and regional brands in more than 25 countries.

Career Highlights

• Founder and CEO of UpClear, established in 2007.
• Created BluePlanner, UpClear’s cloud revenue management platform for consumer goods brands, spanning trade promotion management and optimization, integrated business planning and revenue growth management.
• Grew UpClear onto the Inc. 5000 for nine consecutive years, 2014 through 2022.
• Built a client base of global and regional consumer goods brands in more than 25 countries across the Americas, Europe and Asia.
• Previously UK Manager at Axessio, working on organisation and systems consulting.
• Previously Project Manager at Agency.com, an interactive web agency.
• More than ten years of FMCG experience in the United States and Europe before founding UpClear.

Professional Journey

Soudee’s pre-founding career combined three distinct strands that together explain the product he later built. He worked in fast-moving consumer goods, accumulating more than ten years of experience across the United States and Europe, which gave him first-hand exposure to how brands plan and account for trade spending. He worked at Agency.com, an interactive web agency, as a project manager, which put him on the delivery side of software projects. And he worked in consulting, serving as UK Manager at Axessio with a focus on organisation and systems — the discipline of understanding how a company’s processes and its software actually fit together.

That combination is unusual. Most trade promotion software has historically been built either by consumer goods people who understand the problem but not the software, or by software companies that understand the technology but model the commercial reality poorly. Soudee had worked on both sides.

He founded UpClear in 2007 and developed BluePlanner as its platform. The product’s scope has broadened over time from trade promotion management into trade promotion optimization, integrated business planning and revenue growth management — reflecting a shift in how consumer goods companies think about the problem, from controlling promotional spend to managing net revenue holistically across pricing, mix, promotion and trade terms.

Under his leadership the business grew consistently enough to appear on the Inc. 5000 list of fastest-growing private American companies for nine straight years, from 2014 through 2022, a run he described at the time as a source of considerable pride. The company expanded internationally in step, serving global and regional consumer goods brands across more than 25 countries spanning the Americas, Europe and Asia, and has continued to convene industry events such as its CPG Data Summit in New York.

Education

Executive biography sources record that Thierry Soudee holds an MBA and an M.Sc., but no source consulted names the awarding institution for either degree. The degrees are recorded without institutions rather than being attributed to a guessed university.