Marcia Kilgore

Founder Beauty Pie

Last Reviewed: September 26, 2026

Executive Summary

Marcia Kilgore is the founder of Beauty Pie, a membership beauty brand that launched in December 2016. Members pay a subscription for access to luxury skincare, make-up, fragrance and wellness products at what the company calls below-wholesale prices. The model rests on a claim Kilgore has made for years, that the beauty industry “worked backwards” by charging customers a large markup over the cost of making the product. Beauty Pie is her latest consumer brand. The Canadian-born entrepreneur earlier founded the spa brand Bliss, the bath and body line Soap & Glory, Soaper Duper and the footwear label FitFlop. In 2023 Beauty Pie appointed its first chief executive. Kilgore still writes to members under her own name, and WWD credited her with the brand’s first move into permanent physical retail in 2026.

Career Highlights

• Founded Beauty Pie, which launched in December 2016 as a membership club selling luxury beauty products without typical industry markups.
• Beauty Pie appointed Kevin Cornils, formerly chief commercial officer of Peloton, as its first chief executive in May 2023, as the brand expanded in the US and other international markets.
• Opened Beauty Pie’s first permanent counter, at Liberty in London, on 8 May 2026.
• Founded the spa brand Bliss and was a director of Blissworld Limited from 2000 to 2004.
• Founded Soap & Glory and was a director of Soap & Glory Limited from 2007 to 2014. She also founded Soaper Duper.
• Launched the footwear label FitFlop and was a director of FitFlop Limited from 2007 to 2011.

Professional Journey

Kilgore was born in Canada, and her career has been a series of consumer brands built on a recognisable product idea. The first was Bliss, the spa brand; UK company records show her as a director of Blissworld Limited from October 2000 until January 2004. Soap & Glory followed, a bath, body and cosmetics line sold on the high street. She also launched FitFlop, a footwear brand outside beauty. She was a director of both Soap & Glory Limited and FitFlop Limited from November 2007, and left those boards in 2014 and 2011 respectively. Trade press also credits her with founding the bath and body brand Soaper Duper.

Beauty Pie Limited was incorporated in London in June 2015, and the brand launched in December 2016. Beauty Pie’s own account of its origin says Kilgore “always believed the beauty industry worked backwards”. She called on her network of more than 50 beauty labs, fragrance houses, nutritionists and cosmetic scientists in Europe, Asia and the US. Working with a product development team, she assembled a range that members buy at close to cost instead of at retail markup. The membership structure, with a subscription in exchange for low prices every day, is the core of the business, and Kilgore still makes the case for it directly to members. In a July 2026 memo on the company’s site she wrote that “honest insider prices 365 days a year will always beat waiting around for a beauty sale.”

In May 2023 Beauty Pie appointed Kevin Cornils, formerly chief commercial officer of Peloton, as its first CEO. His brief was to lead the next phase of growth, especially in the US and other international markets. “He has the vision, leadership, and scaling experience that Beauty Pie will need for our next stage of growth,” Kilgore said when the appointment was announced. Cornils stepped down as a director of Beauty Pie Limited in June 2026. Company filings do not show whether he also left the chief executive role.

In May 2026 Beauty Pie, which had sold almost entirely online, opened its first permanent counter at Liberty in London, with a pop-up in the store’s atrium. “Sometimes people just want to feel a texture, smell a fragrance, see the color on their skin,” Kilgore told WWD.

Education

No education record was found in any source reviewed.