Tejas Dave

Founder & CEO Avasam

Last Reviewed: September 19, 2026

Executive Summary

Tejas Dave runs two connected businesses in UK e-commerce, both of which he founded and both of which he still leads. eBusiness Guru, started in 2010, is the services side: support, automation and multichannel operations for online sellers. Avasam, conceived in 2017 and launched in October 2019, is the product side — a dropshipping marketplace that the company describes as the UK’s first full-service one. The idea behind Avasam is to replace the negotiated, manual relationship between a supplier and a reseller with a standardised, automated one: the supplier lists stock once, the seller pulls it into any of more than sixty sales channels, and orders, stock levels and fulfilment synchronise without either party handling them. Dave’s stated aim is to remove the operational barriers so that how far a seller gets depends on ambition rather than on back-office capacity.

Career Highlights

• Founded eBusiness Guru in 2010 to provide eCommerce support to online sellers worldwide, and is still named as its Founder & CEO on the company’s own site, alongside a platform director, an operations director and a technical director.
• Conceived Avasam in 2017 and launched it in October 2019, described by the company as the UK’s first full-service dropshipping marketplace.
• Built Avasam into a SaaS marketplace with more than 60 channel integrations, headquartered in London with operations in India, the Czech Republic and Colombia.
• Spoke at Spring Fair on 2 February 2026 in a session titled “When Brands Build Marketplace”.
• Published articles through the Forbes Business Council on online sales, logistics optimisation, expansion into physical retail, ethical ecommerce, dropshipping and supply-chain resilience; the membership is a paid programme and is now recorded as no longer active.

Professional Journey

Dave’s first company, eBusiness Guru, began in 2010 as a services business helping online sellers run their operations — listings, support, multichannel management — at a point when marketplaces were proliferating faster than the average small retailer could keep up with. It is still trading, still led by Dave, and now has a small named leadership team of its own.

Running that agency exposed the structural problem Avasam was built to solve. Dropshipping — where a seller markets goods that a supplier ships directly — depends on an accurate, continuous flow of product data, stock levels and order status between two parties who have no systems in common. In practice that flow was manual, which capped how many suppliers any seller could work with and how many sellers any supplier could support.

Dave’s answer was to build the intermediary as a marketplace rather than as an integration project. Avasam was conceptualised in 2017 and launched in October 2019 as, by the company’s account, the UK’s first full-service dropshipping marketplace: suppliers publish verified product data once, sellers subscribe to it and push it out across more than sixty channels, and the platform standardises the process on both sides. The company is based in London, where most of the team sits, with operations in India, the Czech Republic and Colombia.

Dave has kept a public profile through the UK retail-technology circuit and through written commentary. He held a Forbes Business Council membership — a paid programme, not an editorial appointment — under which he published on logistics, ethical ecommerce and supply-chain resilience; that membership has since lapsed. He continues to speak at trade events, appearing at Spring Fair in February 2026 on the theme of brands building their own marketplaces, a subject that sits directly on the boundary between his two companies.

Education

No education record could be established from any named source. The previous version of this profile listed a BBA from GLS Institute of Business Management and an MCA from Saurashtra University; neither appears on either of his companies’ sites, on his Forbes Councils profile or in any independent source consulted, and the claim has been removed rather than repeated.