Sid Soni

Founder and Chief Executive Officer Soni Resources Group

Last Reviewed: September 19, 2026

Executive Summary

Sid Soni founded Soni Resources Group and runs it as chief executive. The firm is a New York-headquartered staffing and recruitment business that has grown into a multi-brand structure — separate practices for accounting and finance, legal, technology, creative, executive search and enterprise hiring — operating across nine US markets from offices including New York, Boston, Philadelphia, Nashville, Los Angeles and Denver. Its stated position is that it is disrupting human capital management, and the approach it describes is a deliberate counterweight to transactional recruiting: long-term professional relationships, industry-specific insight and, in the company’s own phrase, a human touch on both sides of the placement. Soni remains closely involved in the operating detail; employee accounts describe him taking the final round of interviews for the firm’s own hires personally, and running training and leadership sessions himself.

Career Highlights

• Founded Soni Resources Group, described on the company’s own site as “a premier staffing & recruitment company that is disrupting the human capital management space”.
• Built the firm to a presence in nine markets across the United States, with offices in New York, Boston, Philadelphia, Berwyn, Holmdel, Nashville, Franklin, Los Angeles and Denver.
• Developed a portfolio of specialist brands — Soni Enterprise, Soni Legal, Soni Tech, Soni Executive, Soni A+F, Soni Creative and Soni Pro — each aligned to an industry or functional hiring area rather than running a single generalist desk.
• Continues to conduct the final round of the firm’s own hiring interviews and to lead internal training, according to multiple employee accounts.
• Worked as a Director at Forrest Solutions Group before founding the firm, and earlier in accounting and banking.

Professional Journey

Soni’s route into staffing ran through finance rather than through recruiting. Aggregator records — the only records available for this part of his career — place him at HSBC as an intern around 2009 and then as a tax accountant at the New York firm DeMott & Smith around 2011, before he moved into workforce solutions as a Director at Forrest Solutions Group, where he spent roughly four years. Forrest Solutions operates in outsourced office services and staffing, so that period is where the operating knowledge behind his own firm was built.

He left to start Soni Resources Group. The company’s founding proposition, as it still states it, was that the human capital management market was ripe for disruption — that the standard staffing model was transactional where clients and candidates both needed something more durable. What the firm built instead was a set of specialist brands rather than a single desk: dedicated practices for accounting and finance, legal, technology, creative, professional and executive search, each staffed by recruiters working in one domain. That structure is the firm’s main differentiator and the thing that let it move beyond New York.

It has since expanded to nine US markets with offices along the East Coast, in Nashville, in Los Angeles and in Denver, and it continues to hire — seven business-development roles were open across its accounting and finance and technology practices when this profile was reviewed. Soni’s own profile within the business has stayed operational rather than ceremonial. Employee accounts consistently describe a chief executive who sits in on training, runs leadership sessions that extend past recruiting technique, and takes the last interview himself.

Education

No education record could be established from any primary or independently verifiable source. Degree details carried by an earlier version of this profile traced only to a contact-data aggregator and have been removed rather than asserted; the removed values are recorded in the verification notes in case a primary source is found.