Scott Lambrecht

Co-Founder & CEO GolfLogix (a Revelyst company)

Last Reviewed: September 19, 2026

Executive Summary

Scott Lambrecht co-founded GolfLogix in 1999 and is still its chief executive more than twenty-five years later, which in consumer technology is close to unheard of — particularly across two changes of ownership. GolfLogix was the company that first put handheld GPS into golfers’ hands, at a point when the technology was expensive, bulky and only recently released from military-grade selective availability. Its durable asset is not a device but a database: more than 40,000 golf courses mapped and kept current, which is the kind of moat that takes decades and cannot be bought quickly. Lambrecht has repeatedly moved the product onto whatever platform was ascendant — dedicated handhelds, then the first golf GPS mobile app in 2009, then green-reading, then a 3D virtual experience in 2025 — while keeping the underlying mapping work as the constant. The business joined Howard Milstein’s 8AM Golf in 2014 and was acquired by Revelyst in July 2025, and he remains in charge of it from Scottsdale, Arizona.

Career Highlights

• Co-founded GolfLogix in 1999 with Pete Charleston and remains CEO, in post through two ownership changes.
• First company to bring handheld GPS to golf.
• Released the first golf GPS mobile app in 2009.
• Launched Puttbreaks green-reading in 2018.
• Unveiled the first 3D virtual reality experience within a golf GPS app in April 2025.
• Built the industry’s largest and most current golf course database, covering more than 40,000 courses worldwide.
• Sold the company into 8AM Golf in 2014 and to Revelyst in July 2025, staying on both times.

Professional Journey

The founding bet in 1999 was on a technology that had just become viable for civilians. GPS accuracy for non-military users had been deliberately degraded until 2000, receivers were expensive, and the idea of carrying one around a golf course was not obviously a consumer product. Lambrecht and his co-founder Pete Charleston built GolfLogix on the premise that golfers would pay for certainty about distance — the single most consequential unknown in the amateur game — and that the way to deliver it was to map courses properly rather than to rely on the player. That decision, to treat course mapping as the core product and the device as a delivery mechanism, is the one that has carried the company through every platform shift since.

The first decade was hardware. GolfLogix sold handheld units, often through courses themselves, and built the mapping operation behind them. Then the iPhone arrived and made every dedicated single-purpose device in the category look temporary. Lambrecht moved early rather than defending the installed base: GolfLogix shipped the first golf GPS mobile app in 2009. For a company whose revenue was in hardware, releasing the software that obsoletes your own device is the harder version of that decision, and it is the reason GolfLogix still exists while most of its handheld-era competitors do not.

In 2014 the company joined 8AM Golf, the platform built by Howard Milstein to hold and grow golf businesses. This was the first ownership change, and it gave GolfLogix a corporate parent with capital and industry relationships while leaving Lambrecht running the business. The eleven years that followed were the product’s most inventive period. Puttbreaks, launched in 2018, extended the company’s mapping discipline from fairway distances onto the green itself, reading slope and break — a considerably harder surveying problem than tee-to-green yardage and one that pushed GolfLogix into territory previously reserved for tour-level caddies. In April 2025 the company unveiled a 3D virtual reality experience inside the app, letting golfers see a hole rendered in three dimensions before playing it, the first such feature in a golf GPS product.

Three months later the company changed hands again. Revelyst acquired GolfLogix from 8AM Golf in July 2025, folding it into a golf technology portfolio that already contained Foresight Sports, Bushnell Golf and PinSeeker. The strategic logic was complementary rather than consolidating — Foresight in launch monitors, Bushnell in rangefinders, GolfLogix in course mapping and mobile — and Revelyst chief executive Eric Nyman framed it as strengthening the group’s position in golf technology, with Jeff Foster leading the combined golf technology unit as general manager and president. Both co-founders stayed. Lambrecht’s own framing was about reach rather than exit — that joining a leading golf technology company was “an incredible opportunity for our team” — while Charleston put the underlying reason more plainly, saying the partnership let them “scale in ways we couldn’t on our own”.

That is the through-line of Lambrecht’s career: he has twice concluded that GolfLogix’s mapping asset was worth more inside a larger golf platform than outside one, and twice negotiated a structure that kept him running it. Twenty-six years after founding, he continues as CEO from Scottsdale.

Education

Arizona State University

Bachelor of Science, Engineering Project Management

This record rests on business contact aggregators rather than on a primary or first-party source and has not been independently confirmed.