Sanchita Sur

Founder & CEO Emplay, Inc.

Last Reviewed: September 18, 2026

Executive Summary

Sanchita Sur is the founder and Chief Executive Officer of Emplay, a Dublin, California software company she established in February 2013. Emplay works on conversation automation and AI applied to sales engagement — analysing what actually happens in sales conversations and using that to improve seller productivity, rather than simply recording activity in a CRM. Sur came to the company from management consulting at KPMG and an operating role running new product launches at Blue Shield of California, and she has built a public profile as a commentator on autonomous AI and its application to sales work.

Career Highlights

• Founded Emplay in February 2013 and leads it as CEO, directing business vision, product innovation, and revenue operations.
• Built the company around conversation automation and AI for sales analytics and seller productivity.
• Leads a reported 19-person direct-report organization within an 11-50 person company.
• Publishes and speaks on autonomous AI and sales automation.
• Former management consultant at KPMG and Program Manager for New Product Launch at Blue Shield of California.

Professional Journey

Sur studied at the institution in Mumbai now known as the Indian Institute of Management Mumbai, formerly the National Institute of Industrial Engineering, and began her career as a management consultant with KPMG. She spent a substantial period in performance consulting, and held a range of sales and profit-and-loss responsibilities across more than fifteen years, including a role as Program Manager for New Product Launch at Blue Shield of California. That combination gave her exposure both to how enterprises measure sales performance and to what actually determines whether a new product reaches its market.

She founded Emplay in February 2013. The company’s thesis concerns a persistent gap in enterprise sales: organizations invest heavily in CRM systems that record the outputs of selling — meetings held, stages advanced, deals closed — while the substance of selling happens in conversations that leave almost no structured trace. A sales leader can see that a deal stalled but not why, and enablement teams train sellers largely on theory rather than on what distinguishes their own strongest performers.

Emplay’s products address that gap through conversation automation and analytics, applying machine learning to sales interactions to surface which behaviors correlate with outcomes and to automate parts of the engagement process. The positioning has followed the broader arc of the field, moving from analytics toward autonomous agents as the underlying models have improved.

Sur has paired the operating role with a public one, writing and speaking on autonomous AI and sales automation, and the company describes her as an autonomous AI futurist, author, and speaker. She continues to lead Emplay from Dublin, California.

Education

Indian Institute of Management Mumbai (formerly the National Institute of Industrial Engineering, NITIE)

Postgraduate study