Samir Addamine

CEO & Co-Founder Heron

Last Reviewed: September 19, 2026

Executive Summary

Samir Addamine is a serial founder who has built a company in each successive wave of enterprise digital plumbing: mobile, then mobile analytics, then Web3 customer data, and now stablecoin payments. He is CEO and co-founder of Heron, which trades as TryHeron, Inc. and sells enterprise treasury and finance teams a single interface over the fragmented world of stablecoin rails, local payment rails and banking corridors, so that cross-border pay-ins, payouts and intercompany transfers behave like domestic transfers. Before Heron he founded Absolute Labs, a Wallet Relationship Management platform for brands operating in Web3; before that he incorporated FollowAnalytics, the mobile analytics and engagement company later renamed Bryj Technologies, where he remains a director; and before that ClicMobile, one of the first mobile development studios in Paris.

Career Highlights

• Founded and leads Heron, whose platform aggregates stablecoin gateways and bank rails behind one API with a policy engine, ERP-native reconciliation and treasury support, targeting T+0 and T+1 settlement on supported corridors.
• Founded Absolute Labs and served as its Chief Executive Officer, creating the Wallet Relationship Management category and signing brands including LVMH, MoonPay, The Sandbox and Chiliz; the company announced an $8 million seed round in April 2023.
• Incorporated FollowAnalytics, Inc. as a Delaware corporation and grew it into a San Francisco-headquartered mobile engagement business with offices in New York, Montreal and Paris and distribution partnerships with Salesforce, Adobe and Microsoft; it was renamed Bryj Technologies in July 2021 and he continued as a director.
• Sat as a non-management director and audit committee member of FAT Projects Acquisition Corp, a Nasdaq-listed special purpose acquisition company, from March 2023 until his resignation on 14 November 2023, shortly before the SPAC terminated its business combination and liquidated.
• Founded ClicMobile, an early Paris mobile consulting and development studio that worked closely with Apple Europe, after a period as a senior executive at the Swedish internet services firm Framfab.

Professional Journey

Addamine trained as an engineer, taking a bachelor’s degree in computer science and electrical engineering in Burgundy-Franche-Comté in 1993, and followed it with a master’s in business development from Novancia Business School in Paris in 1995 — a pairing that has shaped a career spent selling technical infrastructure to commercial buyers rather than building it for its own sake.

His first move was into mobile, early. He was a senior executive at Framfab, the Swedish internet services company, where he built mobile applications and mobile go-to-market strategies, and he founded ClicMobile, a Paris studio that was among the first to specialise in mobile consulting and development and that worked with Apple Europe to help large companies ship their first apps.

That work became a product. From 2012 he developed Follow-apps, a way for enterprises to build and measure their own mobile channels, and incorporated FollowAnalytics, Inc. in Delaware to commercialise it, raising its first outside money from investors including Marc Benioff. The company became a mobile analytics and engagement business headquartered in San Francisco with offices in New York, Montreal and Paris, distributed and integrated by Salesforce, Adobe and Microsoft, and it was renamed Bryj Technologies in July 2021 when it repositioned around no-code and low-code mobile app development. He stepped back from running it but stayed on its board, and was still listed as a director on the company’s Form D in June 2023.

Absolute Labs followed. Its argument was that Web2 CRM systems could not describe a customer identified by a wallet rather than an email address, and its platform — which he named Wallet Relationship Management — let brands segment, score and engage wallet holders across chains. It raised an $8 million seed round announced in April 2023 and worked with LVMH, MoonPay, The Sandbox, Chiliz and others. During that period he also joined the board of FAT Projects Acquisition Corp, a Nasdaq-listed SPAC, sitting on its audit committee until he resigned in November 2023 as the vehicle’s deal collapsed and it moved to liquidate.

He has since moved from Web3 marketing data to Web3 money. Heron sells to chief financial officers and treasury teams rather than to marketers, and its pitch inverts the usual crypto framing: it keeps the customer fully fiat-facing and hides the stablecoin corridors, chains and providers behind the interface. The company’s legal entity, TryHeron, Inc., was operating and updating its policies as of March 2026.

Education

Université de Bourgogne Franche-Comté

Bachelor, Computer Science and Electrical Engineering (1993)

Novancia Business School, Paris

Master of Business Development (1995)