Sameer Bhatia

Founder & CEO ProProfs

Last Reviewed: September 19, 2026

Executive Summary

Sameer Bhatia is the founder and chief executive of ProProfs, a software business best known for online quizzing, training and knowledge management, and of Batia Infotech, the parent company that owns ProProfs alongside Qualaroo, BigContacts, PeopleGoal, Marriage.com and a handful of smaller products. He is an engineer by training — computer engineering in Pune, a master’s in computer science at USC, then protocol work at a network simulation company — and a serial founder by habit, with four internet ventures behind him before the current group took shape. The organising idea across all of it is a commitment to software simplicity carried further than most companies take it. His stated ambition is a hundred-year company, and his stated objection to the phrase “customer satisfaction” is that satisfaction is too low a bar; the word he prefers is delight.

Career Highlights

• Founder and chief executive of ProProfs, which hosts more than a million pieces of content in over 90 languages and operates what the company describes as the world’s largest library of professional tests and quizzes.
• Founder and chief executive of Batia Infotech, the parent company behind ProProfs, Qualaroo, BigContacts, PeopleGoal, Marriage.com, HelpIQ, Live2Support and ProjectBubble, headquartered in Santa Monica with an office in Delhi-NCR.
• Customers include Sony and Dell among corporations and Harvard and Yale among institutions.
• Founded SemSim.com in 2004 and AskSutra.com in 2006, the latter a niche search engine built to compete with Google.
• Co-founded and led eFitology.com as chief executive from 2008, and co-founded Marriage.com in 2015.
• Began his career as a graduate research assistant at USC’s Information Sciences Institute and then as a senior software engineer at SCALABLE Network Technologies, working on routing and advanced application protocols.

Professional Journey

Bhatia trained as a computer engineer in Pune before moving to the United States for a master’s in computer science at the University of Southern California. His first professional work was at USC’s Information Sciences Institute as a graduate research assistant, and from there he joined SCALABLE Network Technologies as a senior software engineer, developing and extending routing and advanced application protocols. That is unusually low-level work for someone who would go on to build consumer-facing web software, and it shows in the emphasis he places on engineering simplicity rather than on feature breadth.

The entrepreneurial sequence started in 2004 with SemSim.com, an e-learning venture, and continued with AskSutra.com in 2006 — a niche search engine, founded at a moment when a good many people believed vertical search could take share from Google, and one of the harder bets of that era. In 2008 he co-founded eFitology.com and served as its chief executive. None of these became the main event, but the pattern across them — learning, retail, search — describes the territory he kept returning to: tools that help people find and absorb knowledge.

ProProfs is the venture that worked, and it grew into something broader than a single product. It began around quizzes and training, in a market where the alternatives were either enterprise learning management systems too heavy for most buyers or nothing at all, and expanded into help desk, knowledge base, survey and customer-support tooling. The content library is the moat: more than a million pieces of content across more than ninety languages, and a claim to the largest collection of professional tests and quizzes anywhere. Corporate customers include Sony and Dell; institutional users include Harvard and Yale.

Around ProProfs, Bhatia assembled a group. Batia Infotech — a name he arrived at by dropping the h from Bhatia, as a deliberate separation between himself and the business — now holds ProProfs together with Qualaroo for on-site surveys, BigContacts for CRM, PeopleGoal for HR, Marriage.com, and several smaller properties including HelpIQ, Live2Support and ProjectBubble. The group runs from Santa Monica with a second office in the Delhi-NCR region of India. The common thread he articulates for all of it is software that is delightfully simple, backed by human support rather than by a support portal, and a company built to last a century rather than to exit. He lives in Los Angeles with his wife, two daughters and a Goldendoodle.

Education

University of Pune

Bachelor’s degree, Computer Engineering, 1995-1999

University of Southern California

MS, Computer Science

One aggregated record names the undergraduate institution more specifically as Bharati Vidyapeeth University College of Engineering in Pune, which was affiliated to the University of Pune in that period; the form recorded above is the one he publishes himself. No graduation year is available for the USC master’s.