Romi Savova

Founder and Chief Executive Officer PensionBee

Last Reviewed: September 24, 2026

Executive Summary

Romi Savova is the founder and Chief Executive Officer of PensionBee, the London online pension provider she started in 2014 after struggling to transfer a pension of her own. She has run it ever since, taking it from a startup to a company listed on the Main Market of the London Stock Exchange in 2021, and remains its largest shareholder with just under a third of the shares. By mid-2026 the company reported 327,000 invested customers, £8.6 billion of assets under administration and a £56 million annual revenue run rate, and it had opened in the United States.

Career Highlights

• Founded PensionBee in 2014 and has served as its Chief Executive Officer since then; a director of the operating company since its incorporation on 15 December 2014.
• Took PensionBee to the London Stock Exchange in 2021; PensionBee Group plc trades as PBEE and, in the US, on OTCQX as PBNYF.
• PensionBee reports 327,000 invested customers and £8.6 billion in assets under administration as of June 2026, with revenue growing 40% year on year.
• Largest shareholder of PensionBee Group plc, with 31.96% of the issued ordinary shares as of August 2026.
• Chief executive through PensionBee’s 2024 launch in the United States, where it has a New York office.
• Before PensionBee, worked at Goldman Sachs, Morgan Stanley and Credit Benchmark across risk management, investment banking and financial technology.

Professional Journey

Savova’s early career was spent inside large financial institutions. She worked at Goldman Sachs and Morgan Stanley, then at Credit Benchmark, a financial technology business. PensionBee describes those years as a mix of risk management, investment banking and financial technology, without saying which role was at which firm. She took an MBA at Harvard Business School, where she was a George F. Baker Scholar.

PensionBee grew out of a personal irritation. Savova tried to move an old pension and found the transfer slow and difficult. She started the company in 2014 to fix that, and PENSIONBEE LIMITED was incorporated in London on 15 December that year with her as a director. The company’s stated purpose is to simplify pension savings in the UK. Jonathan Lister Parsons, now Co-Founder and Chief Technology Officer, joined the board in early 2016.

In an Institute of Directors interview published in April 2025, she described going from analyst to running her own business in her late 20s. The same page mentions her somewhat unconventional route to funding PensionBee and her view of entrepreneurship as a way of life that cannot be switched on and off.

In February 2021 a new holding company, PensionBee Group plc, was incorporated, and later that year the business listed on the Main Market of the London Stock Exchange. She is a director of both companies and holds 31.96% of the listed company’s ordinary shares, more than any other shareholder. The company expanded into the United States in 2024 and now has offices at 209 Blackfriars Road in London and 85 Broad Street in New York.

Its interim results for the first half of 2026, published in August, reported £8.6 billion of assets under administration, 327,000 invested customers and a £56 million annual revenue run rate, up 40% on the year before. She is also a frequent commentator on pensions and personal finance in the national press and on Bloomberg, BBC News and Sky News.

Education

Harvard Business School

MBA, George F. Baker Scholar

Emory University

Graduated summa cum laude; the degree and field are not stated in the sources reviewed.