Marcus DeWitt

Founder and Co-CEO Blue Ivy Coaching

Last Reviewed: September 19, 2026

Executive Summary

Marcus DeWitt is Founder and Co-CEO of Blue Ivy Coaching, a Miami-headquartered university admissions consultancy he founded in 2016. The firm specialises in career counselling, test preparation and application coaching for boarding school, undergraduate and master’s programmes, and works with families across the United States, Latin America and Europe. DeWitt leads the company jointly with Co-CEO Alejandro Garcia, and is a frequent public speaker on how students can raise standardised-test scores and navigate an admissions process that has grown more competitive and less test-dependent since the pandemic.

Career Highlights

• Founded Blue Ivy Coaching in 2016 and serves as Founder and Co-CEO alongside Alejandro Garcia.
• Achieved a perfect score on the SAT, which earned him a scholarship to Yale University.
• Built the firm from Miami into a network with US regional presence across Texas, the Southeast, the Mid-Atlantic and Chicago, offices throughout Latin America, and families served in Madrid and Barcelona.
• The company states that more than 4,000 students have navigated the admissions process with Blue Ivy Coaching.
• Runs free College Admissions Masterclasses for students and parents, including one held at The Ritz-Carlton in Key Biscayne in September 2024.

Professional Journey

DeWitt achieved a perfect score on his SAT, which earned him a scholarship to Yale University, where he read Sociology and served as an Admissions Ambassador. He has been blunt about the reason: as he told the Islander News, “I’m not a genius. I just studied very hard.” While at Yale he was a Team Leader at the School of Forestry & Environmental Studies and a Teaching Fellow at the Academy of Business Leadership, co-teaching an entrepreneurship class for young people in Los Angeles. He then worked at an educational consulting firm in New York City, which none of the available sources names.

In 2016 he founded Blue Ivy Coaching in Miami, building an advisory practice staffed by graduates of selective universities and covering career counselling, test preparation, application coaching, subject tutoring, and admissions to boarding school, undergraduate and master’s programmes. The firm expanded outward from Florida into Texas and the Southeast, and then heavily into Latin America, where it now has offices in Mexico, Central America, Colombia, Ecuador and Peru and works with Spanish-speaking families applying to universities in the US and beyond. He runs the company as Co-CEO with Alejandro Garcia, a Tec de Monterrey graduate who leads alongside him.

Much of DeWitt’s public work is outreach rather than client delivery. He regularly runs free College Admissions Masterclasses for students and parents, covering SAT and ACT strategy, scholarships and financial aid, and the leadership projects that admissions offices increasingly weigh alongside test scores. He has described the post-pandemic testing gap as making a strong SAT or ACT result more, not less, valuable, and frames the firm’s method as a “road map to college” built around a study plan and a chosen career direction.

Education

Yale University

BA, Sociology