Luke Finn

Co-founder & CEO ROLLER

Last Reviewed: September 19, 2026

Executive Summary

Luke Finn is the co-founder and Chief Executive Officer of ROLLER, a Melbourne-based venue management software company that runs the commercial operations of theme parks, trampoline parks, water parks, museums and other attractions. ROLLER’s platform bundles ticketing, point of sale, memberships, digital waivers, gift cards, party bookings, stock control and analytics into a single system, and now processes more than US$3 billion a year on behalf of over 3,000 customers in more than 30 countries. Finn started the business in 2010 with his brother Mark as something entirely different — a consumer platform for booking dining experiences — and the company only found its market in 2014, when an inbound call from a regional Australian theme park revealed that the attractions industry was running on software a decade out of date. That pivot defines the company: ROLLER competes less on features than on the absence of friction, on the premise that a guest who cannot buy a ticket on a phone in the car park is a guest the venue has already lost.

Career Highlights

• Co-founded ROLLER in Melbourne in 2010 with his brother Mark Finn, who serves as CFO, and has been CEO throughout.
• Led the 2014 pivot from a consumer dining-experiences marketplace to B2B venue management software for the leisure and attractions industry.
• Grew the platform to more than 3,000 customers across 30-plus countries, handling over US$3 billion in annual transaction volume.
• Raised US$50 million led by Insight Partners in November 2023 — reported in Australian media as A$78.5 million — with Insight managing director Rachel Geller joining the board.
• Raised a second US$50 million round in October 2025, again led by Insight Partners, with J.P. Morgan participating as a new investor.
• Achieved more than 5x revenue growth over three years, described by investors as capital-efficient relative to the sector.

Professional Journey

Finn studied finance and engineering at the University of Melbourne, working in hospitality venues while he did it. That combination turned out to matter more than either half: the engineering gave him the technical footing to build, the finance gave him the commercial framing, and the years behind a venue counter gave him first-hand knowledge of how badly operational software serves the people actually running a floor on a busy Saturday.

In 2010 he and his brother Mark — who had come from PwC and the investment banking division of Macquarie Bank — founded ROLLER in Melbourne. The original product was consumer-facing: a platform for booking elevated dining experiences. It worked well enough to be used, but it was not the business. What it did produce was a mobile-optimised booking flow noticeably better than what the surrounding market offered.

The pivot arrived unsolicited in 2014, when Adventure Park in Geelong got in touch. Its operators had used ROLLER as guests, liked the experience, and wanted to know whether the brothers would build something for the attractions industry. Visiting the park, the Finns found the back office running on systems that had barely moved in years. Luke’s account of the moment is straightforward — the venue had loved the product because it was modern and mobile, and the contrast with the park’s own technology was stark. They rebuilt the company around that gap.

From 2014 ROLLER became an all-in-one venue management platform, deliberately consolidating functions that attractions operators had previously stitched together from separate vendors: ticketing, POS, CRM, memberships, waivers, gift cards and stock. The strategic thesis Finn repeats is friction removal at every step of the guest journey rather than feature parity with incumbents. Growth followed the product: more than 5x revenue expansion over three years, achieved without heavy early capital.

Outside investment came late and in concentrated form. In November 2023 Insight Partners led a US$50 million growth round — A$78.5 million in local reporting — with Rachel Geller taking a board seat; ROLLER had around 1,500 venues on the platform at that point. Two years later, in October 2025, Insight led a second US$50 million round with J.P. Morgan joining, by which time the customer base had roughly doubled to more than 3,000 across over 30 countries. Finn framed the second raise in customer terms rather than valuation terms, describing it as capital to accelerate innovation and support. The capital is directed at AI capability and international expansion, extending a platform that began as a better way to book dinner into the operating system for a global leisure industry.

Education

University of Melbourne

Double degree, Finance and Engineering