Julian Hammer

Co-founder Choco

Last Reviewed: September 28, 2026

Executive Summary

Julian Hammer is a co-founder of Choco, the company that began in Berlin in 2018 as an ordering app linking restaurants with their wholesale suppliers and now describes itself as the only AI platform built for food and beverage distributors. Choco’s own materials name him and Daniel Khachab as its founders. The company reports raising more than $328 million, calls itself the first unicorn in food distribution technology, and says it serves more than 110,000 businesses in the United States, France, Germany, Spain, the United Kingdom and the United Arab Emirates.

Career Highlights

• Co-founded Choco in 2018 with Daniel Khachab, according to the company’s own press boilerplate.
• Choco raised a $100 million Series B in 2021 at a $600 million valuation and reports more than $328 million raised in total.
• The company has moved from restaurant ordering to AI tools for distributors, launching Autopilot, which it calls the first AI agent in food distribution, in March 2025 and an AI voice agent with OpenAI in December 2025.

Professional Journey

Choco was founded in Berlin at the end of 2018. Its first product was an app through which restaurants and cafés placed their daily orders with the wholesalers in their network. Business Insider Deutschland reported in May 2021 that Lukasz Gadowski and Atlantic Labs backed the company at the start, and that it raised €30 million a year later with investors including Bessemer Venture Partners. A $100 million Series B followed in 2021 at a $600 million valuation.

The business has since turned toward the distributor side of the market, selling order capture, sales-rep tools and payments software to food and beverage wholesalers. In March 2025 Choco launched Autopilot, which it describes as the first AI agent in food distribution. In December 2025 it launched an AI voice agent for the food service industry with OpenAI. In September 2026 the company announced that David Howgego, previously Chief Revenue Officer, had become CEO and that co-founder Daniel Khachab had moved to Executive Chairman.

Hammer’s current operating role at Choco is not stated on any first-party page, so this profile records him as a co-founder, which the company itself states.

Education

No education record was found in any first-party or editorial source.