Joe Skousen

Chief Executive Officer Inside Real Estate

Last Reviewed: September 26, 2026

Executive Summary

Joe Skousen is Chief Executive Officer and a founder of Inside Real Estate, a Murray, Utah software company that sells lead generation, CRM, marketing automation and back-office tools to real estate brokerages, teams and agents. The company says it serves nearly 400,000 of them. Its best-known product was kvCORE. As CEO, Skousen led the 2023 combination with BoomTown and, in 2024, folded kvCORE, BoomTown and Brokermint into a single platform brand, BoldTrail. More recently he has pushed the company toward AI: in March 2026 it launched Streams, a mobile app for agents.

Career Highlights

• Chief Executive Officer of Inside Real Estate, listed first on the company’s leadership team.
• Founder of Inside Real Estate. The company’s earlier website named him “Founder & CRO”, alongside co-founder Justin Tracy.
• Led the acquisition of BoomTown and the 2023 merger of the two companies.
• Oversaw the 2024 launch of BoldTrail, which unites the kvCORE, BoomTown and Brokermint products.
• Led the 2025 acquisition of ListAssist and the March 2026 launch of the Streams AI mobile app.
• Named a HousingWire Vanguard in 2023, 2024 and 2026, and a RISMedia Real Estate Newsmaker for 2026.

Professional Journey

Inside Real Estate was founded by Skousen and Justin Tracy. The company’s earlier website lists Skousen as “Founder & CRO”, meaning he originally led revenue. Tracy was listed as founder and Chief Innovation Officer. The operating company, InsideRE, LLC, was also known as Kunversion. A 2017 enterprise subscription agreement with Fathom Realty for the kvCORE platform, later filed with the SEC, was created and sent by Skousen himself, which places him at the company by that year.

kvCORE grew into an end-to-end platform for brokerages, combining agent websites, IDX search, CRM and marketing automation. Skousen later became Chief Executive Officer; no source found dates the change. As CEO he led the acquisition of BoomTown, and the two companies merged in 2023. In 2024 the combined business brought its products, kvCORE, BoomTown and Brokermint, under one brand, BoldTrail. Inside Real Estate has kept its corporate name. It has built franchise and enterprise partnerships with, among others, REMAX, NextHome, Berkshire Hathaway HomeServices, eXp Realty and Weichert, and in 2025 it acquired ListAssist and launched a natural-language home search tool.

In 2026 the company’s direction has turned to AI. On 31 March 2026 it launched Streams, an AI-driven mobile workspace for agents, first for BoldTrail users and then for BoomTown users. HousingWire’s 2026 Vanguard profile credits Skousen with taking Streams from concept to launch on iOS and Android and reports more than 20,000 downloads. It also says he is directing investment in Streams Studio, a layer for third-party integrations. The company’s press-release index also lists a partnership with Buffini & Company.

Inside Real Estate describes itself as independently owned and has about 700 employees. Its headquarters are in Murray, Utah.

Education

No education record was found in any first-party or dated press source.