Geoffroy Henry

Founder & CEO Ofload

Last Reviewed: September 19, 2026

Executive Summary

Geoffroy Henry is the founder and chief executive of Ofload, a Sydney-based digital freight platform that matches Australian shippers with road carrier capacity. The problem it exists to solve is a specific and quantifiable one: a large share of trucks on Australian roads run empty or partly loaded, which is simultaneously a cost problem for carriers, a capacity problem for shippers and an emissions problem for everyone. Henry came at it from the inside. A French-born entrepreneur who settled in Sydney in 2013, he led operations at HelloFresh in Australia, saw how fragmented and opaque the supply chain underneath it was, and started a transport business, Be Cool, which HelloFresh went on to buy. After roughly eighteen months running the edtech company Zookal he founded Ofload, which has since raised more than A$80 million and become one of the country’s leading digital freight businesses. His public argument is consistently that sustainability and efficiency are the same problem: fewer empty kilometres means lower emissions and lower cost at once.

Career Highlights

• Founder and chief executive of Ofload, listed as such on the company’s own leadership page as of this review, having led it from early-stage start-up to one of Australia’s leading digital freight businesses.
• Raised more than A$80 million of capital for Ofload by late 2023 (Forbes Australia), including a A$60 million Series B and an earlier A$31 million round.
• Took Ofload into the AFR Fast100 with the second-largest revenue growth of any company nationally in Australia.
• Founded Be Cool, a transport company he started after identifying logistics inefficiencies while at HelloFresh, and sold it to HelloFresh (Balance The Grind, November 2021).
• Managing director of the edtech company Zookal for roughly eighteen months, a period he credits with sharpening his leadership (Balance The Grind).
• Led operations at HelloFresh in Australia during the meal-kit company’s growth phase (Ofload leadership biography).
• Subject of a December 2023 Forbes Australia cover story as “the Frenchman tackling Australia’s $140 billion logistics industry”.
• Drove Ofload’s sustainability programme, including an industry-first Carbon Analytics Platform and the AI-enabled Dataverse freight data product.

Professional Journey

Henry is French, and by Forbes Australia’s account first came to Australia as a ten-year-old in 2000 before returning to Sydney in 2013 at twenty-three, on a one-way ticket and with the intention of staying. What he was doing immediately before that is described differently by two sources: the Balance The Grind interview says he began his career in investment banking in France, while Forbes says he had been working at a hedge fund there. Both are recorded here; neither is asserted over the other.

His entry into start-ups was almost accidental — a friend at HelloFresh persuaded him to join during the meal-kit company’s growth phase in Australia, and he ended up leading its operations. That job put him directly in contact with the road freight network, and with how badly it worked: trucks running empty, long idle times, little visibility, and relationships mediated by phone calls and spreadsheets. Rather than complain about his suppliers he started a transport business of his own, Be Cool, focused on last-mile logistics. HelloFresh subsequently acquired it.

He then spent about eighteen months as managing director of Zookal, an Australian edtech company — a detour he has described as sharpening his leadership skills rather than as a change of direction. He founded Ofload shortly afterwards. Sources disagree on the exact year, and none is asserted here.

Ofload’s proposition is a digital freight platform: shippers post loads, the company’s carrier network takes them, and the software works on the utilisation problem in between. Henry has pushed it beyond brokerage into data — the Carbon Analytics Platform, which the company bills as an industry first, and Dataverse, an AI-enabled aggregation product that covers non-Ofload shipments as well as its own. The framing he uses publicly is deliberately unsentimental about sustainability: reducing empty kilometres cuts emissions, but it also cuts cost, and he argues the second is what makes the first durable. By December 2023 the company had raised more than A$80 million, and it has since continued to scale under a leadership team drawn from Australian logistics and technology.

Education

ESSEC Business School

No degree or field of study is asserted here. Forbes Australia confirms only that he completed business school before moving to Sydney and does not name the institution; neither of Ofload’s own pages mentions his education. The ESSEC attribution comes from data aggregators, as did a prior version of this profile’s claim of a Bachelor’s degree in Finance, which has been removed for want of a source.