Gareth T. Joyce

Chief Executive Officer Wahoo Fitness

Last Reviewed: September 29, 2026

Executive Summary

Gareth T. Joyce has been Chief Executive Officer and a board member of Wahoo Fitness, the Atlanta maker of KICKR indoor trainers, bike computers and training sensors, since March 2024. His career has been spent mostly running large units inside large companies. He was at Daimler from 2004 to 2016, finishing as President and CEO of Mercedes-Benz Canada. He then ran Delta Air Lines’ cargo and airport customer service businesses and was briefly its Chief Sustainability Officer, and after that led the commercial electric vehicle technology company Proterra as CEO. At Wahoo he has taken a cycling-first brand into the wider fitness market, starting with the KICKR RUN treadmill. He is also an independent director of Compass Minerals, where he chairs two board committees.

Career Highlights

• Chief Executive Officer and board member of Wahoo Fitness since March 2024.
• Chief Executive Officer of Proterra from 2021 to March 2024, after serving as President of its Powered and Energy business units from 2020.
• At Delta Air Lines, President of Delta Cargo from 2016 and Senior Vice President of Airport Customer Service from 2017 to 2020, then Chief Sustainability Officer in 2020.
• Held roles of increasing responsibility at Daimler AG from 2004 to 2016, including Vice President, Customer Service, Mercedes-Benz USA and President and CEO of Mercedes-Benz Canada.
• Independent director of Compass Minerals (NYSE: CMP) since October 2021, chairing its Environmental, Health, Safety and Sustainability Committee and its Capital Allocation and Technical Committee.

Professional Journey

Joyce trained in South Africa, earning a Bachelor of Science in engineering at the University of the Witwatersrand and a Master of Commerce in business management at the University of Johannesburg. According to Compass Minerals, he worked in consulting and management roles in finance and other fields early in his career.

In 2004 he joined Daimler AG and spent twelve years there, in senior roles in the United States, Europe and South Africa. These included Vice President, Customer Service at Mercedes-Benz USA and, in his last post, President and Chief Executive Officer of Mercedes-Benz Canada.

He moved to Delta Air Lines in 2016 as President of Delta Cargo. From 2017 he also ran the airline’s global airport customer service operation as Senior Vice President. Wahoo describes this combined business as one of Delta’s largest units. In 2020 he became Delta’s Chief Sustainability Officer.

Later in 2020 he joined Proterra, the commercial electric vehicle technology company, as President of its Powered and Energy business units. He became President of the company in 2021 and was its Chief Executive Officer from 2021 until March 2024. In October 2021 Compass Minerals, which was then pursuing lithium development, appointed him to its board for his experience with electric vehicle batteries and sustainable operations.

Wahoo appointed him Chief Executive Officer in March 2024. Athletech News reported that this came shortly after founder Chip Hawkins had re-acquired the company. Joyce has said he spent most of his career as an “intrapreneur” inside very large companies. At Wahoo he has overseen the launch of the KICKR RUN treadmill and additions to the indoor bike range, part of a plan to reach beyond committed cyclists into general fitness. He continues on the Compass Minerals board, and shareholders re-elected him in March 2026. That board created a Capital Allocation and Technical Committee in December 2025, and he chairs it.

Education

University of the Witwatersrand

Bachelor of Science, Engineering

University of Johannesburg

Master of Commerce, Business Management