Enrique Ramirez Mena

President and Chief Executive Officer Buff City Soap

Last Reviewed: September 26, 2026

Executive Summary

Enrique Ramirez Mena is President and Chief Executive Officer of Buff City Soap, the Addison, Texas-based franchisor of stores, which it calls “makeries”, selling plant-based soap, laundry, bath, body and home care products. He joined in 2022 as its finance chief, was named President in 2023 and took over as CEO from Dorvin Lively on 1 June 2025. He came to Buff City from Yum! Brands, where he spent more than a decade at Pizza Hut. There he was CFO of Pizza Hut Global from 2014 to 2020 and then ran Pizza Hut’s Latin America and Iberia business. He has been an independent director of Jack in the Box since January 2024 and served on the Six Flags board from 2020 to 2025.

Career Highlights

• President and Chief Executive Officer of Buff City Soap since 1 June 2025.
• President and Chief Financial Officer of Buff City Soap from early 2023 to May 2025, after joining the company in 2022.
• Chief Financial Officer of Pizza Hut Global from January 2014 to April 2020.
• General Manager of Pizza Hut Latin America and Iberia, a Yum! Brands division, from April 2020 to March 2022.
• Independent director of Jack in the Box since January 2024. Re-elected at the contested 2026 annual meeting.
• Independent director of Six Flags Entertainment from August 2020 until he stepped down in connection with its 2025 annual meeting, after the Six Flags and Cedar Fair merger.

Professional Journey

Ramirez Mena is originally from Mexico City. He studied economics at the Instituto Tecnologico Autonomo de Mexico and later earned an MBA at the Wharton School of the University of Pennsylvania. The Dallas Morning News reports that he worked at FedEx earlier in his career.

He joined Pizza Hut, part of Yum! Brands, in 2010 and held finance and strategic development roles of increasing responsibility. In January 2014 he became Chief Financial Officer of Pizza Hut Global, a system that the Jack in the Box board biography describes as 18,000 stores with more than $12 billion in sales. Buff City Soap has also described him as Pizza Hut’s Chief Growth Officer. In April 2020 he moved into general management as Managing Director and General Manager of Pizza Hut Latin America and Iberia, which the same biography puts at about 2,600 stores. He held that role until March 2022. In August 2020, while still at Pizza Hut, he joined the board of Six Flags Entertainment as an independent director.

He joined Buff City Soap in 2022. The company had been founded in 2013, began franchising in 2018 and moved its headquarters to North Texas at the end of 2020, and General Atlantic had invested in 2021 and again in 2022. In March 2023, when Lively became CEO, Ramirez Mena was named President in addition to his role as CFO. The chain grew from about 50 stores in late 2020 to more than 250 around 2023, then contracted. He succeeded Lively as CEO on 1 June 2025, and Lively stayed on as executive chairman. In an August 2026 interview with The Dallas Morning News he put the count at about 200 stores, with e-commerce expected to reach close to 20% of sales, up from 3% or 4% in early 2022. He described the business as having grown from soap into a personal and home care brand led by laundry products. Recent launches include room sprays and a plant-based deodorant.

His outside board work moved from Six Flags to Jack in the Box. He joined the Jack in the Box board in January 2024. At its 2026 annual meeting shareholders re-elected him with more than 13.3 million votes for and about 500,000 against, although Biglari Capital had threatened a withhold campaign against some directors. The company’s proxy named him to an advisory capital allocation committee created under a cooperation agreement with the investor GreenWood. Six Flags later merged with Cedar Fair, and in March 2025 the combined company announced that he and three other legacy directors would step down in connection with its 2025 annual meeting.

Education

The Wharton School of the University of Pennsylvania

MBA

Instituto Tecnologico Autonomo de Mexico

B.A., Economics