Feras Hajjar

Founder & CEO Lexzur

Last Reviewed: September 19, 2026

Executive Summary

Feras Hajjar — whom his own company renders as Feras El Hajjar — is the founder and Chief Executive Officer of Lexzur, the legal technology business that traded for years as App4Legal. The rename in 2023 was the visible part of a strategic repositioning. App4Legal was practice management software: a product for law firms, sold to lawyers. Lexzur is legal and contract management sold to whole organisations, on the observation that most of the contracts in a company never pass through the legal department at all. They sit with procurement, HR, sales, finance and collections, and those teams have historically had no system for them. The company now runs an AI-native product line — CONTRA for contract lifecycle management, PRACTICE for legal practice management and the LEXA assistant that powers both — reporting more than 3,000 teams as customers, with names including Emirates NBD, Banque Misr, Saudia and Dubai Police.

Career Highlights

• Founded the company now trading as Lexzur and leads it as Chief Executive Officer.
• Rebranded App4Legal as Lexzur in 2023, taking the product from law-firm practice management into enterprise-wide legal and contract management across procurement, HR, sales, finance and collections.
• Raised a seven-figure strategic investment from the UAE firm Aditum Ventures, announced on 9 October 2023, to fund AI development and European expansion.
• Grew from over 1,400 customer organisations across 67 countries at the time of that round to more than 3,000 teams by 2026, spanning banking, telecommunications, aviation, government and legal practice.
• Built an AI-native product suite — CONTRA, PRACTICE and the LEXA assistant — supported by a marketplace of more than 5,000 integrations.
• Took the platform to enterprise security standards including GDPR compliance, ISO certification and SOC 1 and SOC 2 Type II audits, the prerequisites for selling to banks and governments.
• Held the top ranking for legal practice management software on Gartner’s Capterra among 131 global legal technology products at the time of the 2023 funding announcement.

Professional Journey

Little is publicly documented about Hajjar before the company. Neither Lexzur’s own materials nor the longest-form interview available gives his education or any earlier employer, and nothing is inferred here.

The company began as App4Legal, building practice management software for law firms — matter management, document handling, billing, the operational apparatus of running a legal practice. It grew from a base in the Middle East and North Africa outward, reaching customers in dozens of countries, and by late 2023 was ranked top for legal practice management software on Gartner’s Capterra out of 131 competing products.

The strategic turn came with the recognition that the buyer was too narrow. Legal work in a large organisation is not confined to the legal department. Contracts originate in procurement and sales, employment agreements sit in HR, and none of those teams were ever the intended user of practice management software. Hajjar rebranded App4Legal as Lexzur in 2023 to signal a product that serves departmental units and industry verticals rather than only lawyers, framing it as staying ahead of a legal technology landscape that was changing under everyone. In practice it meant building contract lifecycle management as a first-class product alongside practice management, and making both accessible to non-lawyers.

In October 2023 Aditum Ventures, a UAE investment firm, put a seven-figure strategic investment into the company to fund AI development and European expansion. At that point Lexzur was serving over 1,400 organisations across 67 countries, with a customer base weighted toward banks, telecommunications operators, airlines, governments and law firms — buyers whose procurement demands the kind of security and compliance posture the company has since built out, covering GDPR, ISO certification and SOC 1 and SOC 2 Type II audits.

Since then the product has been rebuilt around AI rather than having AI added to it. Lexzur now describes itself as agentic — the LEXA assistant sits underneath CONTRA and PRACTICE, automating contract drafting, review routing, renewal tracking and document management rather than merely storing and searching. The company reports more than 3,000 teams using it, operating in English, Arabic, French and Spanish, with customers including Emirates NBD, Banque Misr, Saudia and Dubai Police.

Education

No education record for Feras Hajjar was found in any source examined, including Lexzur’s own website and a long-form published interview with him. It is left unstated here rather than inferred.