Evan Reiter
Chief Executive Officer · RUI
Chief executive of RUI, the Melville, New York customer experience outsourcing company that has run customer support, sales and retention programmes for client brands since 1996. New York State corporate records name him as the chief executive of both RUI Management Services, Inc. and RUI Credit Services, Inc.
Last reviewed: Sep 27, 2026
Evan Reiter
Chief Executive Officer RUI
Last Reviewed: September 27, 2026
Executive Summary
Evan Reiter is the chief executive of RUI, a privately held customer experience outsourcing company based in Melville, New York. New York State corporate records name him as CEO of RUI Management Services, Inc., the entity the company identifies as RUI, and of its related corporation RUI Credit Services, Inc. RUI has operated since 1996 and runs outsourced customer support, technical support, back-office, sales and retention programmes for brands across retail, telecommunications, utilities, insurance, automotive, financial services, government, healthcare and travel. Beyond that registered role, little about his career is on the public record.
Career Highlights
- Listed as CEO of RUI Management Services, Inc. (incorporated in New York in 2002) in New York Department of State corporate records.
- Also listed as CEO of the related RUI Credit Services, Inc. (incorporated in 1998), originally registered at 1305 Walt Whitman Road, Melville.
- Leads a company that reports handling millions of customer interactions each month, with on-site locations and remote capability nationwide.
- RUI states that it is PCI-DSS, HIPAA and SOC 2 compliant.
Professional Journey
RUI dates its work to 1996. Its registered corporate history in New York runs through two Melville corporations: RUI Credit Services, Inc., incorporated in August 1998, and RUI Management Services, Inc., incorporated in June 2002. The company’s own legal notice says that “RUI” refers to RUI Management Services and its wholly owned subsidiaries, and the state’s records list Evan Reiter as chief executive of both corporations.
The company presents itself as a customer experience outsourcer. Its current offer spans customer and technical support, back-office processing, outsourced sales and customer retention, delivered by phone, chat, email, social media and SMS. It pairs its agents with AI-assisted tools, and it publishes average client results including a 32% improvement in Net Promoter Score and a 41% reduction in average speed to answer. It serves nine industries from its Melville headquarters at 58 South Service Road and from other on-site and remote operations.
RUI’s website does not name its leadership, and no dated press coverage, interview or conference biography describing Reiter’s career was found. When he became CEO, whether he founded or owns the business, and what he did before it are not established here.
Education
No education record was found in any first-party, registry or dated press source.
