Andy Roberts

Chief Executive Officer Sabio Group

Last Reviewed: September 28, 2026

Executive Summary

Andy Roberts is Chief Executive Officer of Sabio Group, a London-headquartered company that designs, implements and runs contact centre and customer experience technology for large enterprises. Sabio works with platforms from partners including Genesys, Avaya, Verint, Amazon Connect, Google Cloud, Salesforce and Twilio. Roberts has been with Sabio for most of its life. By his own account he joined when it was a UK team of about 30 people, and he has been a director of its operating company since January 2003. The group now serves more than 500 enterprise brands from operations in Europe, Asia and Africa. He has held the chief executive role twice, with a spell as Vice-Chairman in between, during which he led the group’s acquisitions.

Career Highlights

• Chief Executive Officer of Sabio Group, a role he held before December 2019 and has held again since at least February 2024.
• Director of Sabio Ltd, the group’s UK operating company, since 10 January 2003.
• Vice-Chairman from December 2019, when Jonathan Gale was appointed group CEO. In that role he focused on inorganic growth for the Horizon Capital-backed group, which had completed six acquisitions in the previous three years.
• Has been with Sabio from its days as a small UK business to its current scale, with more than 500 enterprise brands as clients and operations in mainland Europe since 2017.

Professional Journey

Sabio Ltd was incorporated in England in October 1998 as a specialist in the contact centre market. Roberts has written that when he joined, Sabio was “a team of just 30 people focused on solving problems in the contact centre market”, still a small UK operation. He became a director of Sabio Ltd in January 2003 and has remained on its board since.

He went on to become group chief executive; when that first spell began is not documented in the sources reviewed. Sabio expanded into mainland Europe from 2017. With Horizon Capital as its backer it completed six acquisitions in the three years to December 2019. In December 2019 Sabio appointed Jonathan Gale, the former chief executive of NewVoiceMedia, as group CEO. Roberts became Vice-Chairman and continued to work on inorganic growth. The company said the acquisition pipeline would extend both its geographic reach and its product capability.

Roberts later returned to the chief executive role. By February 2024 he was writing as CEO about the company’s development. He described a business that had grown organically and through acquisitions and whose teams in Glasgow, Bristol, Madrid, Paris and Singapore now worked together. He also described Sabio’s Disrupt conferences in London and Madrid as its main forum for discussing AI, automation and customer experience. Sabio now describes itself as an AI-powered expert services partner specialising in CX transformation, with major operations in the UK, Spain, France, the Netherlands, Malaysia, Singapore, South Africa and India. In March 2026 Roberts, as Chief Executive Officer, backed a staff-led heart-health and defibrillator initiative across the group’s offices, including its London headquarters.

Education

No education record was found in any first-party or registry source reviewed.